SAN DIEGO--(BUSINESS WIRE)--Positioned at the forefront of the digital marketing industry, Zeeto Media has named Scotty Moore as the new Chief Revenue Officer. In addition to overseeing advertising sales and campaigns, Scotty’s main objectives will include developing the revenue strategy of InsightAds™.
“InsightAds™ platform growth rate and ROI metrics have increased much faster than projected,” said Matt Marcin, CEO of Zeeto Media. “With so much potential, we knew it was crucial to build a sales force that would enable us to accurately scale as we expand. Scotty brings us an extensive background in digital advertising and possesses the skill set necessary to drive Zeeto Media onto the top tier of our industry.”
With over 10+ years experience in the digital media sector, Scotty has a proven track record for transforming niche online media start-ups into industry leaders. While serving as CRO at gamerDNA Media, he transformed their startup into one of the top global video gaming ad networks serving over 100 million monthly visitors and $10+ million in revenue – leading to an acquisition by Live Gamer Inc. in New York.
“I have seen the burst, the bubble and the rebirth of online advertising. During these volatile economic times marketers, more than ever, must shift from the old CPM model to a positive ROI performance-driven model,” said Scotty Moore, CRO of Zeeto Media. “I am looking forward to introducing our capabilities to brands and the agency community that are ROI focused.”
About Zeeto Media
Zeeto Media is a premium content publisher based in San Diego, with additional offices in Los Angeles and New York. Zeeto Media specializes in customized advertising programs across the Web, Social, Mobile and Email; with a strong focus on pay-for-performance campaigns. Zeeto Media’s flagship property is a daily deal site www.Getitfree.us. In addition, Zeeto Media offers INSIGHTADS ™ an innovative platform designed to target a brand's ideal consumer with purchase intent for a more cost effective and efficient media investment.
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