Get Behind the Wheel as Wreck-It Ralph in Sonic & All-Stars Racing Transformed

SEGA and Walt Disney Studios Motion Pictures Collaborate To Feature Star of the Animated Film in Upcoming Racing Game

SAN DIEGO--()--SEGA® of America Inc. and SEGA® Europe Ltd. are delighted to announce that the title character of Walt Disney Animation Studios’ upcoming comedy, Wreck-It Ralph, will appear alongside Sonic the Hedgehog in the highly-anticipated racing video game Sonic & All-Stars Racing Transformed™. The thrilling racing adventure allows players to race through land, air and water in new dynamic tracks inspired by classic SEGA video games. Wreck-It Ralph’s unique transformable vehicles and signature All-Star move will make for some of the best racing around when he lines up against other All-Stars such as Sonic, AiAi and Danica Patrick, in both single player and multiplayer game modes.

“Wreck-It Ralph will make a great addition to our stellar cast in Sonic & All-Stars Racing Transformed,” said Masanao Maeda, Chairman and Chief Content Officer, SEGA of America. “Disney has created a unique film experience that will appeal to gamers of all ages, and our video game collaboration will give fans the opportunity to interact with their character on the small screen as well.”

“To have Wreck-It Ralph included in Sonic & All-Stars Racing Transformed is a dream come true,” said Rich Moore, director of the animated feature film Wreck-It Ralph. “The film pays homage to the video games I loved as a kid, including Sonic the Hedgehog in a special cameo, so being able to see Wreck-It Ralph in a real video game alongside Sonic and other iconic SEGA characters is unbelievably exciting for me and should be a treat for fans!”

Sonic & All-Stars Racing Transformed will be available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PlayStation®Vita system, the Nintendo 3DS™ hand-held system, Nintendo’s Wii U™ system and Windows PC Digital Download this November.

For more information about Sonic & All-Stars Racing Transformed, please visit www.facebook.com/sonic; to download SEGA game assets, please visit www.sega-press.com.

To learn more about Wreck-It Ralph, please visit http://disney.go.com/wreck-it-ralph.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including Windows PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including Windows PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com.

About “WRECK-IT RALPH”

From Walt Disney Animation Studios and Emmy®-winning director Rich Moore comes “Wreck-It Ralph,” a hilarious, arcade-game-hopping adventure. For decades, Ralph (voice of John C. Reilly) has been overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the good-guy star of their game who always gets to save the day. Tired of playing the role of a bad guy, Ralph takes matters into his own massive hands and sets off on a journey across the arcade through multiple generations of video games to prove he’s got what it takes to be a hero.

On his quest, Ralph meets tough-as-nails Sergeant Calhoun (voice of Jane Lynch) from the first-person action game Hero’s Duty, and feisty misfit Vanellope von Schweetz (voice of Sarah Silverman) from the candy-coated cart racing game, Sugar Rush, who may just be his first real friend. But everything changes when a deadly enemy is unleashed, threatening the entire arcade and Vanellope herself. Ralph finally gets his chance to save the day—but can he do it in time? “Wreck-It Ralph” crashes onto the big screen on November 2, 2012, in Disney Digital 3D™ in select theaters.

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Contacts

For SEGA
Scott Durday, 212-730-7047
scott.durday@coburnww.com

Contacts

For SEGA
Scott Durday, 212-730-7047
scott.durday@coburnww.com