DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4crfx9/south_korea_mobi) has announced the addition of the "South Korea - Mobile Market - Overview, Statistics and Forecasts" report to their offering.
South Korea's mobile market passed the 107% penetration rate mark into 2012 with 3G accounting for over 85% of all subscriptions. With all three mobile operators having merged the fixed and mobile sides of business in 2011, triple-play was promoted more actively. The introduction of converged services across the fixed-line, mobile and broadband infrastructure has resulted in more attractive bundled pricing for consumers. LTE was launched in 2011 and saw fast growth into mid-2012. This report provides an overview of the dynamic mobile market in South Korea and includes a summary of the mobile technologies, associated subscriber statistics down to operator level, and a number of mobile applications proving popular in the market. Mobile forecasts are included to 2017.
Key Developments:
- Mobile penetration close to 110% and ARPU around US$25
- Launch of LTE and testing of LTE-Advanced; introduction of MVNOs in 2011 and 20% drop in ARPU; smartphone adoption rising to over 20 million subscribers and 40% of the mobile subscriber base
- An 11-fold jump in mobile data traffic over a one year period; Wi-Fi traffic accounting for a third of all mobile traffic
- Drive for NFC chips in smartphones
-
First ever spectrum auctions as 2G frequency bands expired.
Companies covered in this report include:
- KT
-
LG U+
- SK Telecom
Key Topics Covered:
1. Synopsis
2. Mobile Communications
2.1 Overview of South Korea's mobile market
2.2 Background of South Korea's mobile market
2.3 Mobile statistics
2.4 Fourth mobile operator to enter market?
2.5 MVNOs
2.6 Spectrum auctions: 1.2GHz, 1.8GHz and 800MHz
3. Mobile technologies
3.1 Analogue (AMPS)
3.2 Personal Communication Service (PCS)
3.3 Code Division Multiple Access (CDMA)
3.4 Wideband CDMA (WCDMA)
3.5 LTE
3.6 Smartphones
4. Mobile data services
4.1 Market overview
4.2 Wireless Internet NIDA survey 2010
5. Mobile content and applications
5.1 Overview
5.2 M-commerce/m-payment
5.3 Mobile banking (m-banking)
5.4 Mobile government (m-government)
5.5 Apps Stores
5.6 Mobile advertising
5.7 NFC chips in smartphones
5.8 Mobile TV
5.9 Mobile learning
6. Forecast: Mobile subscribers 2012- 2013; 2017
For more information visit http://www.researchandmarkets.com/research/4crfx9/south_korea_mobi