DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xbrx9p/uk_foodservice_sur) has announced the addition of Canadean Ltd's new report "UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review" to their offering.
UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review is a new report by Canadean that analyzes how marketing through social media, marketing budget, impact of consumer review websites, food blogs, and food photography are set to change in 2012-2013. This report provides the reader with a definitive analysis of the role of social media networking, consumer review websites, and food blogs. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorised by sector, revenue, and senior level respondents.
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of 196 leading senior UK industry foodservice operators.Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the foodservice industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the UK foodservice industry.
What is the current market landscape and what is changing?
According to 52% of respondents, their organizations had advertised in social media networking websites within the last 0-14 days of taking this survey, thereby underlining the importance of this channel as an effective medium of communication with consumers
What are the key drivers behind recent market changes?
Respondents observe 'increased brand awareness' ,'cost efficient marketing', and 'real time feedback' as top three key benefits of marketing through social media
Key Features and Benefits
- Reflects the principal trends regarding the utility of social media that will shape the UK foodservice industry in the next 24 months.
- Forecasts the possible changes in marketing budget trends of foodservice operators in social media networking and consumer review websites, and lists key marketing and promotional channels.
- Examine the key benefits and leading challenges of social media in the UK food service industry with respect to company, turnover, and senior level respondents.
- Identifies what are the key social media websites in the UK foodservice industry.
- Observes the key consumer review websites and examines the authenticity of the contents provided by them.
For more information visit http://www.researchandmarkets.com/research/xbrx9p/uk_foodservice_sur
Source: Canadean Ltd