LOS ANGELES--(BUSINESS WIRE)--Break Media, the largest distributor and publisher of digital video content for men, today announced its new Break.com iPad app. The number one humor site online has built a mobile app audience of over 2.7 million users, with the lion share on iOS. In 2011, Break.com’s mobile app was ranked and featured as a top five free iOS app in 2011 by Mobilewalla. According to Neilsen Smartphone Analytics, time spent on mobile apps has now eclipsed 120 billion minutes per month. Break.com is delivering an app that is specifically designed for iPad’s advanced features providing the richest and most engaging content experience for their male-targeted audience. The app can be downloaded for free from the iPad App Store.
“In a time where digital content and social media are growing so fast and becoming increasingly integrated, we know that the best video content needs to be available and delivered to consumers wherever they are and on whatever devices they are using,” said Mitch Rotter, SVP and GM of Editorial Properties at Break Media. “Our success with our iPhone app was based on audience feedback, and now we have built an app that brings out the best in digital video, social integration and user engagement, and delivers on the promise of the iPad.”
iPad has set the standard amid exponential tablet adoption and with the Online Publishers Association confirming nearly a third of U.S internet users owning a tablet, Break.com has designed its video app to take advantage of the new iPad’s most robust features. Break.com’s new iPad app is engaging, intuitive, crystal clear and social. iPad users are accustomed to intuitive software and Break.com’s app capitalizes on that user experience adding native gesture navigation to seamlessly scroll through photo and video content. The new Break.com iPad app has deep social media integration, allowing users to share, tweet, post and comment on the funniest video or photo content whether it’s in the app or on Facebook and Twitter.
The new app features nine different content channels; users are getting the newest trailers, gaming, sports and prank videos as well as a robust collection of photo galleries. Break Media has consistently paired quality content and its 200 million strong male audience with advertisers who seek to reach that valuable demographic. Advertisers are increasingly looking for stronger mobile solutions, specifically within mobile video and Break.com’s new iPad app not only brings advertisers closer to men but also features a robust platform of content channels including new original series and branded content. The interactive platform means a more consistently engaged multi-screen audience for brand advertisers to tap into.
About Break Media:
Break Media is the single largest creator and distributor of male-targeted content online, reaching an audience of more than 200 million people through video and editorial content. Properties include the largest humor site online—Break.com—as well as leading properties in the gaming, humor and men's lifestyle verticals. Break Media’s in-house production studio creates original content that ranges from branded entertainment to award winning series. Break Media also is at the forefront of multi-platform video delivery, with applications downloaded millions of times across a spectrum of mobile devices and connected TV.