ALISO VIEJO, Calif.--(BUSINESS WIRE)--CitizenHawk, a global provider of online brand protection and enforcement services, has introduced a cloud-based online brand protection tool that lets companies determine if their trademarks are being misused or abused through improper keyword buys.
HawkKeywords™ enables companies to detect third parties infringing on trademarked terms when bidding on keywords and ascertain whether affiliate publishers and other business partners are complying with keyword-related elements of marketing agreements. The new tool can identify bidders and collect whois information on them, gather search engine optimization (SEO) data on offending sites, and assess threat levels to help users consider various response options. It also allows users to acquire screenshots of offending sites and employs automated communications that enable them to respond quickly and efficiently.
HawkKeywords also serves as a potent competitive intelligence tool, enabling users to see where their competitors rank in search paid placement and gain insights into their keyword buying strategies.
“Keyword buys have proven to be an effective way to promote brands and drive website traffic,” said David Duckwitz, CitizenHawk’s president and chief executive officer. “However, competitors – and even marketing affiliates – may be improperly purchasing trademarked terms to direct traffic to their sites. HawkKeywords enables brands to detect such infringement and respond appropriately.”
CitizenHawk is offering HawkKeywords as a complementary product to its core HawkDiscovery™ online brand protection platform. Like the company’s other online brand protection tools, HawkKeywords is seamlessly integrated into HawkDiscovery’s workflow and case management system, which tracks and records every action and permits sharing with as many authorized individuals as desired.
About CitizenHawk
CitizenHawk is a global provider of online brand protection and enforcement services. The company helps clients address the rapidly evolving challenges associated with protecting brand assets and other intellectual property in today’s digital economy. CitizenHawk’s robust technology, knowledgeable and experienced professional staff, incomparable case management tools and flexible approach to client relationships have attracted some of the world’s most prominent brands. Approximately one in four companies on Internet Retailer’s Top 500 list are CitizenHawk clients.
CitizenHawk is a closely held, venture capital-backed company. Its headquarters are in Aliso Viejo, Calif.