DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (http://www.researchandmarkets.com/research/f7jxtf/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Skincare Market in Russia" to their offering.
This report provides the results for the Skincare market from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Why was the report written?
Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
- Consumer survey data for the following specific categories: Body Care, Facial Care, Depilatories and Hand Care.
- Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
- Volume shares in 2011 for brands and private label sales tracked by the survey.
- Unique organized retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Key Highlights
- Heavy frequent users increases with age in hand care market of Russia
- Better value for money a key trend in the Skincare market
- Skincare market in Russia is highly fragmented
For more information visit http://www.researchandmarkets.com/research/f7jxtf/consumer_trends_in
Source: Canadean Ltd