LOS ANGELES--(BUSINESS WIRE)--Total Woman Gym and Day Spa, a leading gym and spa focusing on women’s lifestyle and wellness, has big plans in the coming months. After a successful new opening in Studio City, the Southern California-based business is on target to open several new facilities up and down the west coast. This overwhelming growth has inspired the company to hire an advertising firm to facilitate their rapid expansion.
Total Woman was founded in 1965 and has over 45 years in the lifestyle and wellness industry. Its commitment to giving women a unique experience in a female-friendly atmosphere sets it apart from the daily gym routine offered elsewhere. With twelve locations and membership in high demand, Total Woman has hit the mark with its all-in-one concept. It’s a no-pressure, no-judgments, no-makeup-required environment designed just for women.
At the forefront of Total Woman is the idea that women are busier and more accomplished than ever, and deserve a fitness experience that offers more than just an exercise machine. The gym offers personal training and a number of classes, while the spa is only steps away, offering massages, facials, and other treatments. The exclusivity of Total Woman allows women to make the gym and spa a rewarding part of their lifestyle, rather than just another box to check off of their daily routine. Gene LaMott, Chairman and CEO, states, “Our goal has always been to empower and strengthen women, and we’re really seeing those goals come to fruition. We want to expand our franchise to match the great amount of interest that we’re getting from our consumers.”
On board to help with this expansion is The Sheppard, a boutique Branded Entertainment and Alternative Marketing firm. The Sheppard’s five-year relationship with Herbalife International, as well as its work with other female-focused brands, has given it an innate understanding of the world of women’s lifestyle and wellness.