TORONTO--(BUSINESS WIRE)--The Olympic Games are considered to be the pinnacle of amateur sports competition as dedicated athletes train their bodies and minds in preparation for a shot at the podium and hometown glory. In recognition of this, Crest and Oral-B have created “Winning Smiles”, a new Facebook application allowing Canadians to show their support and national solidarity for Canada’s Olympic athletes competing at the London 2012 Olympic Games. The app also features a contest offering the chance to win a trip for two to London to attend The 2012 Games.*
Available on Facebook.com/crestcanada, the Winning Smiles App allows Canadians to upload their best winning smile photos to create a virtual smile gallery, which will then be shared with Canada’s athletes in London at the Canada Olympic House, to inspire and ignite them to do their best throughout the 2012 Games.
“Canada takes great pride in its athletes and the hard work they’ve done to get to The Olympics,” says Lisa Reid, Oral Care Category Brand Manager, P&G Canada. “Like any proud parent or family member, we wanted Canadians to have the opportunity to share their smiles with the athletes in London 2012 and cheer them on – it’s our Canadian culture to support and encourage one another.”
In addition to being at the peak of physical fitness, athletes also rely on positive motivation to do their very best. Whether it’s a cheer or a big grin, they know that a little hometown support can go a long way to help give them the courage to compete. With athletes heading to London to perform at their best, Crest and Oral-B are giving Canadians the opportunity to share a smile and show their best wishes of encouragement.
Crest and Oral-B have partnered with former Olympian and gold medalist, Mark Tewksbury, to inspire Canadians to cheer on Team Canada by submitting their smile photos through the Winning Smiles App.
Tewksbury, a 3-time Olympic medalist including a gold medal in swimming at the Barcelona 1992 Olympic Games and recently honoured with the title of Chef de Mission for Canada, understands first-hand the demands of being an Olympic athlete.
“It’s a lot of pressure representing your country on the world stage and competing in front of family, friends and a million strangers,” says Mark Tewksbury, Olympic champion. “After all the hard work and training, you want to perform when it counts the most, so it’s nice to receive support from family and fans. Whether it’s a cheer or a big smile, it made a big difference for me and I know it will for Canada’s athletes.”
Canadians who visit Facebook.com/crestcanada can enter to win weekly Crest and Oral-B prizes and a grand prize of a trip for two to the London 2012 Games*. Those who upload their smiles through the Facebook application will have the opportunity to be virtually present in London as smile photos are displayed inside Canada Olympic House to help encourage and show support for visiting athletes and their families.
To ensure Canadians have a winning smile to share with our athletes, Crest and Oral-B offer a wide range of oral care products – from fresh breath and whitening to comprehensive protection – there’s something for each person’s unique oral health needs. A portion of proceeds from the sale of special Crest and Oral-B products will go toward supporting Canada’s athletes competing at The 2012 Games.
*No purchase necessary. Contest closes August 12, 2012. For full rules and entry details visit http://www.facebook.com/#!/CrestCanada.
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