EL SEGUNDO, Calif.--(BUSINESS WIRE)--Murad, Inc., the innovative skincare line synonymous with high-performance, science-based, topical and internal skincare products announced today that after a competitive review process they have selected Air Paris, a leading brand development and advertising agency with an extensive track record in the beauty industry, as the brand development agency of record to lead the company’s rebranding efforts.
The hire of a creative agency of record is part of Murad’s effort to evolve key messaging to further align with the Inclusive Health vision and philosophy of the founder, Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA. Murad, Inc. Inclusive Health is Dr. Murad’s proprietary approach to overall beauty and wellness incorporating Topical Care (proper topical products for specific skin concerns), Internal Care (optimal nutrition and dietary supplementation) and Emotional Self-Care (tactics to reduce cell-damaging stressors) and is the unique selling point used for all Murad products, services, partnerships and activities.
“I have been operating from an Inclusive Health approach from the moment I opened my first medical group. However, as my approach has evolved, I have seen it turn from a dermatological approach to a total health and wellness approach,” said Dr. Murad. “As Inclusive Health is at the heart of everything Murad does, it is only natural that this approach would become front and center in our company’s branding. It’s really the practical expression of how I personally treat every one of my patients.”
Murad has already begun working with Air Paris on brand development, for the overall company as well as all product lines, and is confident that this move will further solidify its presence as a leader in the health, wellness and skincare industries.
“Murad’s relationship with Air Paris will usher in a new era for the company,” said Richard Murad, General Manager for Murad Inc. “We anticipate Air Paris to ultimately achieve a brand code for Murad that communicates the true heart of our brand and its heritage, reflecting the philosophy of our founder, Dr. Murad.”
Murad and Air Paris are currently in the development stage of the brand repositioning and anticipate the new branding to roll out to the consumer in Q3 2012, beginning with the company’s social media platforms as well as national consumer print advertising.
About Murad, Inc.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health® approach to optimal living. All Murad products and services are based on The Science of Cellular Water®, Dr. Murad's unified theory of health and aging. Sold in 41 countries, Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.
About Air Paris
Air Paris is an independent, full service agency with extensive experience in advertising, communications, brand strategy and development with offices in Paris, New York and Shanghai. The agency’s renowned reputation has been established through many years of worldwide successes involving brands with high added value in the fashion, fragrance, beauty, jewelry, spirits, fine foods and lifestyle industries.
Air Paris has an established list of international clients and offers unique, custom-made communications and brand growth across every platform. For more information, visit Air Paris.fr.