BOSTON--(BUSINESS WIRE)--iProspect, a leading global digital performance agency, today announced the release of its iProspect Paid Search Audit service, a thorough and powerful pay-per-click (PPC) analysis to evaluate whether a brand’s online marketing campaign is performing at peak efficiency, or falling short. Without a dedicated, full-time in-house resource or an agency partnership, businesses cannot keep up with the complex and constantly evolving paid search industry. iProspect’s new service provides a solution for companies of all sizes to leverage the industry-leading knowledge of iProspect’s paid search experts, with the potential to save thousands of dollars in advertising spend, and increase profitability through the identification of lost revenue opportunities.
“iProspect is constantly looking for ways to solve the business challenges of our clients through new and inventive digital performance strategies and tools,” said Jeremy Hull, associate director of paid search, iProspect. “With our new audit service, small businesses can now receive the same analysis and insights that we provide to our portfolio of clients, which include some of the world’s largest and most prestigious brands.”
The analysis begins with a comprehensive review across a company’s Google AdWords and/or Microsoft adCenter PPC performance – a core component of a brand’s digital marketing plan – to identify gaps and opportunities and provide actionable recommendations to improve efficiency and performance. The new service is custom tailored to a brand’s needs and specifications, and can either be a one-time service or ongoing engagement.
The one-time audit provides companies with a fast (30-day), cost-effective option that identifies overall best practices and efficiencies – advertising copy and landing page testing recommendations and optimization to leverage search engine features and functionality – as well as new keywords suggestions and negative keywords. For an ongoing engagement, iProspect will do the “heavy lifting” of uploads and provide a more strategic growth opportunity.
For more information, please visit: http://www.iprospect.com/what-we-do/paid-search-audit-service