DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7k8sjk/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Dairy Market in China" to their offering.
This report provides the results for the Dairy market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
Key Highlights
- No age group consumes Dairy products disproportionally in China, with consumption patterns closely matching the demographic make-up of the country.
- Not only do a large proportion of Chinese consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
- Private label products are a relatively low share of the Dairy market in China, with the highest penetration recorded in the Cream category where 23% of volume distributed was private label. However private label shares are expected to grow as the Chinese retail environment matures and concentrates, and this is further supported by the fact that 29% of consumers in China quoted Better value for money as a specific trend influencing their Diary consumption.
Key Topics Covered:
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers Influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share of Organized Retail
Companies Mentioned
- A-Best Supermarket Co.
- Ltd
- Carrefour China
- Dashang Group
- New Cooperation Joint-stock trade chain CO.
- Ltd.
- Tesco China
- Trust Mart
- Wal-Mart Super center
- China
- Wuhan Zhongbai Group Co.
- Ltd.
- Wumart Stores. Group
- A-Best Supermarket Co.
- Ltd
- Metro Cash & Carry
For more information visit http://www.researchandmarkets.com/research/7k8sjk/consumer_trends_in
Source: Canadean Ltd