Research and Markets: Online Retailing in the UK 2011

DUBLIN--()--Dublin - Research and Markets (http://www.researchandmarkets.com/research/w2qfbs/online_retailing_i) has announced the addition of the "Online Retailing in the UK 2011" report to their offering.

UK E-Retailers 2011

The authors believe that throughout 2011 Amazon will pip Tesco to the post of biggest UK online retailer ranked by sales (for both food and nonfood combined). Indeed Tesco has a real battle on its hands. An invigorated Asda (in online grocery at least) will challenge Tesco at the same time as Sainsbury's and Ocado are delivering strong online growth. With Waitrose stepping up and uncertainty surrounding both Morrison and M&S in terms of online grocery strategy and possible market entries, one thing seems clear, Tesco will feel the competitive heat in online grocery in 2011.

Amazon's move into groceries (an offer probably aimed more at the wholesale sector for now), does not help either, but more significantly the pureplay continues to raise the competitive bar and continues to set new standards in online retailing. We predict that free deliveries as offered by Amazon will become the new normal in UK online retailing in future, in the same manner as other features the global champion pioneered such as marketplace or prime will continue to be replicated by others (Asos, Ocado). Apart from installing click & collect in some of its store estate Tesco has not come up with a compelling answer to the challenge of free deliveries yet.

Making matter worse for Tesco is the defection of high flyer Laura Wade Gery to M&S. Currently M&S only achieves online sales of around ?400m, but the retailer has set a target of doubling this over coming years. The author believes that M&S will achieve this and more with the skill set and know how of the new management.

That said, it's not all doom and gloom for Britain's biggest retailer. Tesco can still wield its supreme loyalty tool, the club card, to its

advantage and has also set the ball rolling in m-commerce. Indeed we believe Tesco has scored an app hat-trick. In terms of functionality Tesco's app suite and offer remains unrivalled in the UK with no other multichannel retailer anywhere near the standards set by Tesco.

As the sector is clearly in upheaval, Researchfarm assesses the UK online market by looking at the leading players ranked by sales fulfilled online and what tactics and strategies they use to drive online footfall and generate online loyalty.

Key Topics Covered:

Executive summary

Market fundamentals: UK

Total retail and online retail spend 2005 - 2010 (EURO m): online storming ahead

The background

2009 Sales in EURO m: Segments

Segment profile: Consumer electronics, grocery

Segment profile: Clothing & footwear; Music, DVDs and games

Retailer online turnover in ?m: Top ten UK 2008-2010

Tesco - the online strategy, club card and the app hat-trick

Amazon - catching up, kindle and groceries

Amazon - Marketplace, Fulfillment and Prime

Asda - George, becoming more transparent, investing in NSM

Littlewoods - from mail order to online, taking on N Brown

Argos - introducing paypal and facebook

Argos - new delivery options and customer ratings

Argos - driving click & collect and app development

Play.com and Next

Sainsbury's - fighting off the challenge from Ocado

Ocado - finally on course to profit

John Lewis - breaking through ?500m and launching in the EU

Other interesting players:

Asos - pioneering and internationalising fast

N Brown, Net-a-porter

Assessing the opportunity: UK

Assessing the opportunity: The model

Assessing the opportunity: The result

Outlook & Recommendations: UK

Sources

For more information visit http://www.researchandmarkets.com/research/w2qfbs/online_retailing_i

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Internet and E-Commerce, Retailing and Services

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Internet and E-Commerce, Retailing and Services