KIRKLAND, Wash.--(BUSINESS WIRE)--Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that Sunkist Growers, one of the world’s largest providers of fresh fruit, has chosen Hipcricket to power point-of-purchase mobile marketing campaigns that build stronger engagement and brand affinity with its customers. The QR code- and messaging-based campaigns leverage the Hipcricket technology platform to provide a powerful mobile foundation for Sunkist’s ongoing retail marketing programs.
Sunkist is using the self-service AD LIFE® (“AD LIFE”) platform to manage the critical initial point of engagement with consumers. AD LIFE provides Sunkist with a powerful suite of tools and services to reach consumers on all types of mobile devices. Consumers using QR codes and SMS can access product information across the brand’s multiple mobile websites, enter contests and opt-in to receive ongoing communications such as recipes and special offers. Once they opt in, these consumers are included in a database that Sunkist can use for future re-marketing purposes.
AD LIFE also includes comprehensive analytics to provide granular measurement of campaign results in real time, thereby allowing Sunkist to make “on-the-fly” changes to ensure optimal campaign performance. The platform provides easy-to-implement connections to legacy marketing software systems, so Sunkist can extend the power of its marketing initiatives to consumers’ mobile devices.
“Historically, our direct engagement with consumers has been intermittent—it started and ended at the point of purchase, and did not resume until the next time they came to the store,” said Julie DeWolf, Sunkist’s Director of Retail Marketing. “Now, the AD LIFE platform from Hipcricket enables us to have real, ongoing conversations with consumers that start in the grocery store and continue between purchases on the mobile devices they always have within easy reach.”
“Hipcricket is proud to work with Sunkist as it expands its consumer engagement through mobile marketing,” said Hipcricket Senior Vice President Doug Stovall. “Our AD LIFE platform powers the foundational programs that begin the conversation, reaching consumers on their mobile devices starting right at the point of sale. It is particularly gratifying to see major brands like Sunkist embrace the one-to-one capabilities of mobile marketing.”
Sunkist plans to expand its mobile marketing initiatives in the next year with increased mobile advertising and post-click engagement programs, including mobile couponing, loyalty programs and location-based services.
About Sunkist
Sunkist is a cooperative of family growers
founded in 1893. Steadfast in its commitment to provide quality fresh
fruit, Sunkist is one of the world's oldest and largest citrus marketing
cooperatives, packing millions of cartons of fruit each year. Expanding
its presence beyond the produce aisle, the Sunkist® brand has licensed
its name to more than 700 products – ranging from vitamins to beverages
- in over 55 different countries. For more information about Sunkist,
visit www.sunkist.com.
Follow Sunkist on Twitter, Facebook, and You Tube. Sunkist is a
registered trademark of ©2012 Sunkist Growers, Inc. All Rights Reserved.
About Hipcricket
Hipcricket, Inc. , a wholly-owned
subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop
mobile marketing and advertising company that empowers brands, agencies
and media properties to engage customers, drive loyalty and increase
sales. Hipcricket’s customers connect with consumers across every mobile
channel, including SMS/MMS, 2D/QR codes, mobile websites, advertising
via AD SERVE®, Hipcricket’s patented mobile ad platform, social media
and branded apps. Hipcricket’s proven technology, strategic and
marketing services and experienced account management teams have
provided measurable successes across an industry-leading 175,000
campaigns for many national and regional brand-name companies and
organizations, such as Macy’s, MillerCoors, Nestle, Clear Channel and
The American Cancer Society. From building optimized mobile websites and
landing pages using Hipcricket's patented device detection and rendering
capabilities, to the execution of highly targeted mobile advertising
campaigns using custom rich media development and world class analytics,
Hipcricket delivers the only end-to-end mobile marketing and advertising
solution on the market.
Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.
Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.