SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce the integration of WO Central, the industry’s first, single-source solution for media buyers to purchase TV advertising directly from WideOrbit clients, with InfoTech’s Media Management System (MMS). This integration delivers a streamlined, automated buying process for long form direct response media and will help significantly improve efficiencies and profitability for media buyers and sellers.
InfoTech’s MMS is a unique, web-based solution that allows direct response media agencies and advertisers to easily manage both short form and long form media campaigns. WO Central is the industry’s first online ad marketplace that directly connects media agencies and advertisers with thousands of media sellers (WideOrbit client stations and networks). The integration of WO Central and InfoTech’s MMS significantly simplifies and improves the long form direct response media buying process for agencies and advertisers by automating processes and delivering streamlined, error-free transactions across offer submission, price negotiation, order tracking, revisions and accounting.
“Media buyers who leverage the cutting edge integration of WO Central and InfoTech’s MMS will enjoy a strategic advantage in the marketplace,” said Derek Viglianti, EVP of Marketing Systems for InfoTech. “Importing purchased media from WO Central will save our clients a great deal of time and prevent errors, while allowing them to optimize the performance of their direct response campaigns, by using powerful analytical tools in MMS.”
“This key integration between WO Central and InfoTech’s MMS will significantly improve the transactional process of buying and selling long form direct response media for our mutual clients,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “WO Central now provides integration with the top three direct response media buying systems and we’ll continue to enhance it to help improve the efficiency and profitability of buying and selling media.”
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.
About InfoTech
Headquartered in midtown Manhattan, with offices in North Dakota and other locations, InfoTech is a software house and systems integration company offering a variety of services and products, including: Financial Services Software, Marketing Systems, Federal/DoD Systems, Labor Management Systems, Application Development & Integration, IT Outsourcing and other related technology services.
InfoTech's Media Management System is a Web-based solution for direct response campaigns across various media, including broadcast, print, Internet and more. Long form, short form and per inquiry are easily managed, from initial planning, buying and traffic to data import, results analysis and export to accounting systems.
To learn more, visit www.infotechfb.com or contact InfoTech at (212) 245-4222.
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