ATLANTA--(BUSINESS WIRE)--AirSage, a world leader in analyzing wireless signaling data for value-added applications such as traffic information, market analytics and location services, is preparing for the future by making numerous forward-thinking announcements to take the company to the next level.
As part of establishing AirSage in a leadership position in the marketplace, the company has hired Andrea Moe as Vice President of Product Management and Marketing. With more than 18 years in technology and finance, Andrea has served in several management positions, including Sr. Director of Product Marketing and Management at Sage, a leading global supplier of business management solutions, and as Sr. Accountant at GE Capital.
Moe said, “The goal is to elevate the core attributes of the AirSage brand, which will allow the company to move far beyond the transportation industry and into new markets that will include mobile marketing, consumer behavior and site selection. We harness the power of where and when by turning anonymous cellular activity into meaningful data. As our business needs evolve, the company continues to respond to consumer demand and this is part of that evolution.”
With an entrepreneurial spirit, AirSage was founded in 2000 and has increased its array of products during the course of the past 12 years to be at the forefront of location intelligence technology. AirSage has had aggressive growth in 2012 through relationships with partners in government municipal planning organizations, as well as engineering firms such as Fehr & Peers. As the company continues to grow, leadership has made several changes to keep up with demand and plan for the future:
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Branding – As AirSage moves into a significant growth period,
the bold look is part of a transformation to increase awareness,
appeal to new markets and broaden its reach.
- Logo – As shown above, the first component of the new brand identity is the revision of the logo, which conveys the company’s strong, unique value proposition.
- Website – The redesigned www.AirSage.com website incorporates the look and feel of the new AirSage brand and serves as an informational resource that incorporates success stories and competitive information.
- Marketing – AirSage is taking a new aggressive marketing approach inclusive of trade show presence (such as CTIA and Where Conference), speaking engagements (such as GPS Wireless and the Federal Highway Administration Webinar) and media outreach.
- Office Move – The company more than doubled its office space by moving to its new Midtown Atlanta location (1330 Spring Street, NW, Suite 400), which provides a more visible presence in the marketplace, gives the employees a more modern workplace and provides easier access to the airport.
“The year started off with a successful TRB conference and business has continued to accelerate,” said Cy Smith, chief executive officer of AirSage. “As our partners and clients are beginning to understand and are able to capitalize on the scope and depth of AirSage’s data, we’ve seen a significant increase in demand. This has directly led us to make exciting announcements such as new hires, new branding and afforded us the ability to move to a larger office space that can grow with our new demand.”
AirSage analyzes signaling data from the nationwide networks of cell phone companies and turn it into meaningful local, regional and national data on a daily basis. The benefits for government agencies, businesses and consumers include reduced traffic congestion, cost savings for data compilation and better traffic planning tools.
AirSage pioneered the transformation of wireless network signaling data into powerful mobility information. By turning every mobile phone into a mobile data sensor – while fully protecting user privacy – AirSage data products provide unmatched scale and accuracy.
While current applications center on real-time traffic conditions and travel times, AirSage is also building location-enhanced products for the retail, financial and emergency management sectors. All of the new products will incorporate AirSage’s core technology which allows customers to realize distinct and immediate value from the anonymous and aggregate location and movement of people.
For more information about AirSage, please visit us at www.AirSage.com or follow us on Twitter @AirSage.
About AirSage
AirSage, a world leader in analyzing wireless signaling data, has teamed up with two major nationwide wireless carriers to turn integrated cellular activity into meaningful local, regional and national data. The most accurate and up-to-the-minute population and location patterns, with robust historical data, means that when you need to reach people, help them or build for them, you have a map to follow. For more information, please visit www.airsage.com.