Total Immersion Positions for Strategic Global Expansion

- Peter Boutros Joins Total Immersion as Worldwide President-

Peter Boutros (Photo: Business Wire)

LOS ANGELES--()--Total Immersion (TI), global leader in Augmented Reality (AR) innovation, announced today the appointment of Peter Boutros, Worldwide President.

Said Bruno Uzzan, CEO and co-founder, Total Immersion, “Peter has extensive worldwide experience in business leadership and commercial management. He will be a formidable asset, as we expand our geographic and sector footprint, and AR technology dominance.”

Boutros has held CEO positions at The Vista Institute and Logistix/Equity Marketing Worldwide; and global management roles, including Senior Vice President Worldwide Category Management, at the Walt Disney Company. He is a dual citizen of the USA and Australia.

“Augmented Reality technology is a bleeding edge technology and quickly becoming a part of our everyday lives,” said Boutros. “Total Immersion is at the AR forefront of e-commerce, content delivery and social experiences - we’re at a tipping point of a new phenomenon.”

About Total Immersion

Headquartered in France, and co-founded in 1999 by current CEO, Bruce Uzzan, Total Immersion is the global leader in augmented reality (AR) innovation with D’Fusion®, the most widely used commercial AR software solution in the world.

Powering over 1,000 projects within the last two years with its proprietary patented platform, Total Immersion focuses on creating rich, immersive environments and gameplay, blurring the line between the physical and digital worlds.

The global AR partner network, includes 120 best-of-breed solution providers, Total Immersion serves a growing international client roster including Fortune 500 brands in industries ranging from technology automotive, e-commerce, media, entertainment, consumer products and packaged goods.

The company collaborates with leading technology companies, including Intel®, KDDI Corporation Japan, Adobe®, Hewlett Packard and Texas Instruments Incorporated, ensuring that it can proactively introduce state-of-the-art AR capabilities by optimizing D’Fusion® for tomorrow’s architectures and devices.

Total Immersion has offices across Europe, North America and Asia. For more information about Total Immersion or how to become a member of Total Immersion’s developer community, please visit: http://www.t-immersion.com/

Find Total Immersion on Facebook www.facebook.com/totalimmersion

Follow Total Immersion on Twitter @totalimmersion

Follow Total Immersion on YouTube www.youtube.com/Timmersion07

Latest news www.t-immersion.com/blog

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50244748&lang=en

Contacts

TOTAL IMMERSION
Marie GEFFROY, (0) 323 303 3309/(M) 323 342 3848
Marketing Manager
marie.geffroy@t-immersion.com

Release Summary

Total Immersion (TI), global leader in Augmented Reality (AR) innovation, announced today the appointment of Peter Boutros, Worldwide President.

Contacts

TOTAL IMMERSION
Marie GEFFROY, (0) 323 303 3309/(M) 323 342 3848
Marketing Manager
marie.geffroy@t-immersion.com