DURHAM, N.C.--(BUSINESS WIRE)--Bronto Software, the leading email and cross-channel marketing platform for eCommerce, today announced that it has become a Magento Silver Industry Partner. Magento is a leading eCommerce platform provider with over 110,000 merchants worldwide and is a part of X.commerce, eBay Inc’s platform division. Bronto will provide online merchants an integrated solution for driving revenue with data-driven email, mobile and social marketing campaigns. The combined power of both the Bronto and Magento platforms is available now with three extensions, offering solutions for merchants to increase revenue through shopping cart abandonment, recency/frequency/monetary analysis and email marketing opt-in optimization.
“We’ve made it easier for merchants to leverage the valuable data coming from the Magento eCommerce platform to improve the relevance and the value of their email, mobile and social campaigns,” said Joe Colopy, CEO of Bronto Software. “We’re excited to partner with such a popular eCommerce platform as Magento, to provide joint solutions that will help online merchants drive more revenue,” added Colopy.
“As a Magento Enterprise customer, we are pleased with the newly announced integration between Bronto and Magento, which will offer eCommerce companies like ours tremendous opportunities to make marketing communications more personal and relevant," said Claire Gordon, Founding Partner of VivaTerra. “By incorporating dynamic data directly from the eCommerce platform, online merchants have a powerful way to engage customers and increase profits,” Gordon added.
Bronto Software offers merchants the following three extensions on the Magento eCommerce platform:
Shopping Cart Abandonment
| · | Auto-trigger a message or sequence of messages in Bronto when a cart is abandoned in Magento. | ||
| · | Dynamically populate messages with products abandoned, related offers and product recommendations in order to generate high conversion rates. |
RFM Data (Recency, Frequency, Monetary Value)
| · | Use buyer behaviors, preferences and purchase-related data from Magento to identify the most valuable customers and to define customer segments. | ||
| · | Leverage RFM insights to drive highly targeted email and cross-channel marketing campaigns in Bronto that prioritize the most valuable customers and convert site visitors and one-time buyers into loyal customers. |
Newsletter Opt-In
| · | Automatically activate subscribers in the Bronto Marketing Platform. | ||
| · | Grow opt-in database quickly and efficiently for re-marketing. |
No involvement is needed from a third-party integrator: The Newsletter Opt-In integration is free for download to all Bronto customers and does not require any assistance, and the Shopping Cart Abandonment and RFM Data integrations are delivered by the Bronto Professional Services team.
“The Magento platform was built with the intention of providing easy integration with best-in-class solutions like Bronto,” said Jeff King, Sr. Director of Partner Dev for X.commerce. “Through this partnership with Bronto, current Magento merchants can now seamlessly integrate with Bronto’s powerful online marketing platform and we’re confident the solution will make an impact on growing returns for our customers.”
Bronto plans to continue investing in this partnership and delivering joint integrations for online retailers. Another eCommerce extension, allowing transactional messages using Magento data to be automatically triggered from Bronto, is planned for a Q2 release in the Magento Connect marketplace.
More details on these powerful extensions can be found on Magento Connect, Magento’s extension marketplace: http://a.bron.to/lN
Bronto is a Gold sponsor of Magento’s Imagine Conference (http://a.bron.to/lQ) April 23-25 in Las Vegas.
About Bronto Software
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. More than 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes rely on software and services from Bronto to fuel customer engagement and sales. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service, was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012 and is one of Inc. Magazine’s Top 5000 fastest growing companies. Bronto is headquartered in Durham, NC with an office in London. For more information, visit bronto.com.
About VivaTerra
Founded in 2004, VivaTerra brings inspired green living mainstream. Crafted from sustainable materials, every item VivaTerra offers combines fine design, great value and a passion to tread lightly on the planet. VivaTerra products are the ultimate balance of well being and living well.