DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/d7b137e0/export_now_five_k) has announced the addition of John Wiley and Sons Ltd's new book "Export Now: Five Keys to Entering New Markets" to their offering.
How your business can tap into foreign markets
In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
Key Topics Covered:
Part One. Why and What: Setting Your Export Goals
1. Where's the World Going?
2. Where Are You Going?
Part Two. How: Five Keys to Choosing Your Export Strategy
3. Country: Pick the Right One
4. Customers: How They Differ
5. Competitors: A Different Market
6. Capabilities: What You Need to Win
7. Capability Gap: How to Close It
Part Three. When: Making Your Export Strategy Happen
8. Resource the Strategy
9. Bridge the Cultural Gap
10. Take Action
Author
Frank Lavin was known as America's "Salesman-in-Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium-sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman's Public Affairs Practice in the Asia Pacific Region.
Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune.
For more information visit http://www.researchandmarkets.com/research/d7b137e0/export_now_five_k
Source: John Wiley and Sons Ltd