Ivory Canada Encourages Canadians to Take Back Simple Moments

Brand relaunches in Canada offering products that are pure, clean, simple

TORONTO--()--Ivory Canada is encouraging Canadians to take back simple moments and enjoy what’s most important in life with the relaunch of its basic line up of soaps and body washes.

In a recent national survey, over 40 per cent of Canadians revealed they lack time in their lives to enjoy what’s most important to them. With fairly complicated lives cited as a contributing factor, Ivory is encouraging Canadians to cut the complexity and enjoy more balance by taking back simple moments.

“In life, there is a constant struggle to balance personal and professional priorities,” said France Hutchison, professional life coach and author. “Enjoying a simple moment means making time each day to enjoy what’s most important to you, whether it’s reading a book, getting home in time to put your kids to bed, or enjoying a meal with friends.”

Ivory recognizes the need for Canadians to start making time for what they want to do, not just what they have to do.

“Life can easily get cluttered with never-ending professional commitments, household chores and everything in between,” said Hutchison. “After making lunches and walking the dog, set aside time to do something that you enjoy, the chores can wait.”

With a formula that is 99.4 per cent pure, Ivory stands for all things pure, clean and simple. Canadians can enjoy Ivory’s basic line up of bar soaps in Simply Ivory and Aloe, and body washes in Lavender, Aloe, Waterlily and Simply Ivory plus liquid hand soap in Simply Ivory.

Visit www.facebook.com/ivory to learn more about taking back simple moments.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help empower men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G’s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, Secret®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral-B®, Always®, Tampax® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Contacts

Citizen Optimum
Kate Kurys, 416-934-8020
kate.kurys@citizenrelations.com

Release Summary

Ivory Canada encourages Canadians to take back simple moments. Brand relaunches in Canada offering products that are pure, clean, simple.

Contacts

Citizen Optimum
Kate Kurys, 416-934-8020
kate.kurys@citizenrelations.com