NEW YORK--(BUSINESS WIRE)--Brunswick Group LLC, a leading corporate communications consultancy, today announced that Samantha Lucas has joined as a Partner in the New York office. Mrs. Lucas joins from Burson-Marsteller, where she most recently served in two roles as the chair of the U.S. Brand Marketing Practice and interim CEO for PivotRed, the agency’s international brand and corporate reputation consultancy.
Mrs. Lucas has more than 20 years of providing strategic communications advice to world-class companies across a number of sectors, with a particular focus on reputation and brand positioning. As chair for Burson-Marsteller’s U.S. Brand Marketing Practice, Sam was leading communications programs for companies such as Ford, Fidelity, Merrill Lynch and Comcast and oversaw teams working on Hormel Foods, Avon, Sony Mobile, Harlequin Books, Kay Jewelers and Discover.
“Sam brings an ideal mix of international experience and reputation management expertise that will be an invaluable addition to Brunswick’s clients across our global network,” said Susan Gilchrist, U.S. Managing Partner of Brunswick.
Mrs. Lucas said, “Corporate reputation is a critical business asset today and is influenced by diverse stakeholders in separate but hyper connected environments. This makes intelligent, integrated brand and corporate communications absolutely essential to sustained growth, both domestically and globally. Brunswick has an incredible track record and an enviable client roster across the world and I look forward to helping address the complex opportunities and challenges that these clients face every day.”
Prior to joining Burson-Marsteller in 1999, Mrs. Lucas worked for TSI Communications in New York and for Brodeur Worldwide in London. She holds a Masters with Distinction in Marketing and a Diploma from the British Institute of Marketing from Thames Valley University in London, as well as a BA (Honors) in Communication Media from Manchester Metropolitan University.
About Brunswick Group LLC
Brunswick Group LLC is a private partnership with a growing team of approximately 600 employees, including more than 90 partners around the world. The firm has grown organically over 25 years and now has 19 wholly owned offices in 11 countries. These include Abu Dhabi, Beijing, Berlin, Brussels, Dallas/Fort Worth, Dubai, Frankfurt, Hong Kong, Johannesburg, London, Milan, Munich, New York, Paris, San Francisco, Shanghai, Stockholm, Vienna and Washington D.C. The firm's service offer comprises corporate and financial communications, investor relations, internal communications and opinion research.