NEW YORK--(BUSINESS WIRE)--Building on the success of their recent collaboration at Interiors UK, WGSN-Homebuildlife and Obsessionistas team up to present MAKE//SHIFT, an installation at Designers Block at MOST, during Milan Design Week 2012.
WGSN-Homebuildlife is the leading global website for trends and design inspiration, created exclusively for the industrial design, home and interiors markets. Obsessionistas is a cultural website that focuses on the role collections play in relating personal narratives, sharing heritage, tracing design history and inspiring creativity.
Hosted by Designers Block at MOST, MAKE // SHIFT is a curated collection interpreting the three key macro trends from WGSN-Homebuildlife for Spring /Summer 2013: WONDERLAB, STORY OF NOW and IDIOMATIC. Lisa White, Creative Director of WGSN-Homebuildlife, describes the series as “a new industrial age in which hand-crafted and machine-made exist side-by-side, sometimes in the same object.”
The collections identify key concepts, colours, patterns, shapes and materials. They also invite visitors to consider how the categorization, display, heritage and narratives of collected objects can act as an inspiration for product developers, retailers and visual merchandisers.
“We are living in a time in which trends both define a moment and propel it fast-forward to the future,” says White.
Venue
Instigated by Tom Dixon, MOST will be a key destination for the Milan fair crowd, turning the Museum of Science and Technology into an ambitious environment for innovation and culture during Design Week, from April 17-22, 2012. In a creative partnership with Martina Mondadori, this collision of technology, culture and design is set to be one of the highlights of the week.
MOST will be communicated by Camron PR and it is anticipated that it will attract 20,000 people over 6 days.
About WGSN-Homebuildlife
WGSN-Homebuildlife is the pioneering online trend forecasting and product design tool, created exclusively for the industrial design, home and interiors markets. Launched in 2010 and powered by WGSN’s unrivalled global research and proven heritage, WGSN-Homebuildlife is trusted by global retail and design brands to deliver expertise in over 16 product categories, including: furniture, lighting, CMF, and food trends, to name a few.
By combining design inspiration and information with comprehensive market analysis, trade show coverage, retail trends and big-picture consumer insights, WGSN-Homebuildlife fuels both ideas and commercial success while delivering proven return on investment.
WGSN is a 4C Service, www.4C-Group.com.
About Obsessionistas
Obsessionistas is a cultural website that focuses on the role collections play in relating personal narratives, sharing heritage, tracing design history and inspiring creativity.
Launched in April 2011 by husband and wife team Graham and Helen Powell, the website attracts submissions from all over the world and has featured exclusive insights into the personal collections of fashion designer Sir Paul Smith and Magnum photographer Martin Parr.
Co-founder Graham Powell, who is currently head of the MA Product Design programme at Birmingham Institute of Art & Design, has previously produced and/or curated more than 25 exhibitions and his own conceptual design work has been exhibited at numerous UK and international venues including the V&A.
About Designers Block
Designers Block is a UK based company established in 1998. The fearless forerunners of innovative group shows, they produce and curate exhibitions of contemporary design, featuring designers across many disciplines. They have produced over 60 major design events in 10 countries involving 2500 exhibitors from 32 nations.