Research and Markets (http://www.researchandmarkets.com/research/007dc364/the_new_relationsh) has announced the addition of John Wiley and Sons Ltd's new book "The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web" to their offering.
A top social media guru shares the secrets to expanding your business through relationships
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
Key Topics Covered:
Introduction What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today? xxiii
Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears
Chapter 2 The New Business Skills Everyone Needs
Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy
Chapter 4 Step 1: Create a Solid Foundation With the Right Culture
Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles
Chapter 6 Step 3: Assess and Improve Your Online Presence
Chapter 7 Step 4: Build Your Network and Become a Center of Influence
Chapter 8 Step 5: Become an Authority Through Quality Content
Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers
Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing
Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web
Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader
Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing
Author
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google , Mari is considered one of the top resources and thought leaders in the world of new media marketing.
For more information visit http://www.researchandmarkets.com/research/007dc364/the_new_relationsh
Source: John Wiley and Sons Ltd