Dublin - Research and Markets (http://www.researchandmarkets.com/research/69ca256e/china_tv_shopping) has announced the addition of the "China TV Shopping Industry Report, 2011" report to their offering.
TV shopping entered China in the early 1990s, and ushered in its first golden era from 1996 to 2000, during which more than 1,000 TV shopping companies emerged, with industry revenue already above RMB20 billion. However, since 2000, affected by exaggerated or false advertisement, exorbitant price, inferior quality and lack of after-sale services, this industry experienced rapid shrinkage. By 2005 merely less than 300 companies were left, and the revenue even dived to around RMB3.71 billion.
Due to the intervention from the State Administration of Radio, Film and Television (SARFT), State Administration for Industry and Commerce (SAIC) and other departments, which took joint action to regulate the TV home shopping industry, from 2006 the industry has seen continuous, vigorous growth, with sales up to RMB17.85 billion in 2011.
TV shopping enterprises directly invested by TV stations don't need to buy advertising time, thereby relying on low cost, they are gradually expanding media coverage and acquiring more market share. Those with traditional forms of advertising have witnessed an increasing shrinkage in market share due to the consistently rising expenses of advertising as well as terrible consumption experience.
Key Topics Covered:
- Definition and Mode of TV Shopping
- TV Shopping Industry Chain
- Development Environment of TV Shopping Industry
- Current Status and Competition of TV Shopping Industry
- Foreign and Domestic TV Shopping Companies
- Risks & Prospects of TV Shopping Industry
Companies Mentioned
- QVC
- Hunan Happigo
- Shanghai Oriental CJ
- Best 1
- Hao 24
- Acorn International
- China Seven Star Shopping Co., Ltd
For more information visit http://www.researchandmarkets.com/research/69ca256e/china_tv_shopping