SANTA MONICA, Calif.--(BUSINESS WIRE)--ShoeDazzle, the personalized online styling resource for women, today announced that the company is expanding its collection to include a new category, apparel, and will now style clients in custom head-to-toe looks. ShoeDazzle will carry lingerie and dresses, offering outfits to complement its existing collection of exclusive women’s shoes, handbags and accessories. In addition, ShoeDazzle will also be expanding its membership model to better suit client needs.
“Since adding stylist- and trend-driven look books, along with our exclusive stylist tips, to our curated, personalized boutiques, our membership numbers have shot through the roof, from 3 million members to 10 million in less than a year,” said Bill Strauss, CEO of ShoeDazzle. “With the addition of apparel, we see tremendous opportunity in front of us to own a large overall ‘Share of Closet’.”
ShoeDazzle is expanding its subscription model to make it easier for every woman in America to purchase shoes and fashion items as frequently as they want. Previously, members who had made a purchase with ShoeDazzle were required to visit the site and take action every month. With this change, members will continue to receive a personalized showroom, with exclusively designed items, from which they can select their choices monthly as before, but now will be able to visit and buy anytime.
ShoeDazzle boasts an award-winning Client Services Team that uses social media as a platform to further engage its clients and nearly two million Facebook fans. Comprised of fashion and design-savvy college graduates, ShoeDazzle’s Client Services Team undergoes rigorous training to offer personalized assistance and styling advice to clients, helping them feel beautiful and pampered.
ShoeDazzle has been able to maintain a fun, personalized experience and devoted clientele because it is the only company which curates personalized looks head-to-toe with an impressive roster of celebrity stylists. These top tastemakers provide ShoeDazzle’s clients with insider access to runway and red carpet trends, as well as personal styling advice.
About ShoeDazzle®
ShoeDazzle is a leading online women’s fashion boutique, delivering personalized monthly women’s shoe, handbag, jewelry and apparel selections to members by its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member's own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, was launched in March 2009 and now boasts over ten million members and almost two million Facebook fans. ShoeDazzle, the first and most successful subscription online styling service, allows members to experience the personalized service of shopping on at a high-end boutique at a price women can afford. Visit http://shoedazzle.com for more information.