Dublin - Research and Markets (http://www.researchandmarkets.com/research/db712939/printers_market_20) has announced the addition of the "Printers Market 2012" report to their offering.
Netscribes (India) Pvt. Ltd. launches a report on the Printer Market India 2012 covering a market with strong growth potential. It is a part of Netscribes Information Technology Series.
Mumbai, India March 22, 2012 Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish a strong brand image and customer trust.
The report primarily deals with three categories of printers comprising of inkjet, dot matrix and laser printers and begins with an introduction section, defining the market scope of the report. The section briefly discusses the working model of each of these printers. Market overview section in the report lists and explains the various reasons propelling the market. It also mentions the key initiatives taken by the Government of India to stimulate the market. In terms of market size, the report provides graphical representation of the printer shipment in India in context with the overall Indian as well as the SMB printer market.
Moving along, the section also lists down the key purchase decisions of customers so as to give a better idea about the general mind set of prospective customers. The section also features a separate portion on competitive breakdown wherein the market share of the top vendors and major vendors market share across each printer category is illustrated, which in turn helps readers to understand the current competitive landscape in the India printer market.
For more information visit http://www.researchandmarkets.com/research/db712939/printers_market_20