Research and Markets: Europe Online Travel Report 2012 - Online Bookings Popular across the Entire European Region

DUBLIN--()--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/89d9ae21/europe_online_trav) has announced the addition of the "Europe Online Travel Report 2012" report to their offering.

Rapid Growth of the European Online Travel Market:

In its latest "Europe Online Travel Report 2012" Hamburg-based secondary market research firm yStats.com analyzes the European online travel market. In addition to the total European market, the report covers the largest markets Great Britain, Germany and France along with 23 additional countries in Western, Central and Eastern Europe as well as Scandinavia.

The overall development of the online travel market in Europe has been very positive. The total number of bookings through online travel agencies increased by almost 20% from 2010 to 2011. Great Britain is still expected to account for the largest share in 2013, followed by Germany and France. In 2011, the reach of online tour operators was also the highest in Great Britain, while the strongest growth was observed in Germany. In 2011, Expedia had the highest number of unique visitors in Europe, followed by Priceline.

Growing Online Revenue for Travel in Largest European Markets:

In Great Britain, more than half of all consumers avoid traditional travel agents altogether and book their holidays online instead. In line with this trend, more than half of all internet users used online services for travel and accommodation in 2011. As shown in the "Europe Online Travel Report 2012" by yStats.com in 2011, customers in Germany preferred traditional travel agents for expensive travel arrangements and online booking for cheaper tours. Online revenue has grown considerably in this sector, while offline revenue has decreased.

Key Findings:

- Online travel agency bookings grew by almost 20% in Europe in 2011 compared to 2010.

- The UK is projected to remain the largest share of Europe's online travel market in 2013, followed by Germany and France.

- In 2011, German vacation bookers preferred buying more costly vacations through travel agencies and cheaper ones online.

- More than half of UK consumers avoid in-store travel agents altogether in order to completely book their holidays online.

- French online travel revenue grew stronger between January and September 2011 than French total B2C E-Commerce revenue.

For more information visit http://www.researchandmarkets.com/research/89d9ae21/europe_online_trav

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: E-Business

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: E-Business