DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (http://www.researchandmarkets.com/research/13143cc5/green_buying_behav) has announced the addition of the "Green Buying Behaviour: Global Online Survey" report to their offering.
The growing emphasis on food safety and environmental issues means that terms such as green, organic, locally sourced, free range and fair trade have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International's 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers' purchasing decisions and what this means for marketers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behavior and motivation driving global markets today and tomorrow
Key Topics Covered:
- Executive Summary
- Survey Findings
- What Shoppers Are Willing To Pay More for
- The Impact of Dietary Restrictions
- Outlook
- Rationale and Context
- The Survey
- Report Focus
- Economic Context
- Global Overview
- What Counts Most for Shoppers?
- How Trustworthy Are Label Descriptors?
- How Do Shoppers Define "natural" and "organic"?
- What Are Shoppers Willing To Pay More For?
- the Impact of Dietary Restrictions
- Outlook and Implications
- Forecast Market Trends
- Appendix: the Annual Study 2011
- Methodology
- Focus and Design
- Fielding and Data Cleaning
- Online Sampling Considerations
- Survey Questions
- Euromonitor International Product Definitions
For more information visit http://www.researchandmarkets.com/research/13143cc5/green_buying_behav