DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (http://www.researchandmarkets.com/research/84dee1e7/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Chilled & Deli Foods Market in Germany, 2011" to their offering.
This report provides the results for the Chilled & Deli Foods market in Germany from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Marketers in the Chilled & Deli Foods market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market in Germany they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
Key Highlights:
- Detailed category coverage is provided, covering Cured Meats market, Fermented Meats market, Pates market, Pies & Savory Appetizers market, Pre-packed Sandwiches market, Prepared Salads market, , and Savory Baked Goods market.
- Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
- Detailed brand and private label category shares for 2011 for each product category
- Unique retailer choice and switching data at the product category level for 2011
Key Topics Covered:
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers influenced by Trends
6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
8 Appendix
Companies featured:
- Aldi
- Anton Schlecker
- Bartels-Langness
- Coop (DE)
- Dirk Rossmann Gmbh
- dm-Drogeriemarkt Gmbh Co.KG
- Edeka
- Globus
- Lekkerland Gmbh & Co. KG
- Metro Group
- Norma
- Rewe Group
- Schwarz Group
- Tengelmann
For more information visit http://www.researchandmarkets.com/research/84dee1e7/consumer_trends_in
Source: Canadean Ltd