DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/21c164/leveraging_content) has announced the addition of the "Leveraging Content to Increase Customer Engagement: Best Practices, Benchmarks & Vendor Galaxy Evaluations" report to their offering.
Hypatia Research categorizes customer-facing content as encompassing all types of digital interaction channels, online content or digital assets utilized for sales and marketing, customer service & support, branding, product information, public relations, social community, and/or webcast business initiatives with the goal of engaging or influencing behaviors of both known or unknown potential customers.
Digital content management is not a new technology. But as the types of content and distribution channels have multiplied, so have the challenges involved in digital content and asset management. Organizations are pushing out ever larger quantities of marketing, sales and customer support content to their public, and the number and types of publishing channels, such as wireless devices, RSS, podcasts and video, continue to proliferate.
Customers, already suffering from extreme information overload, are receiving more than 10X messages per hour than just 5 years ago. Getting and keeping them engaged now requires a team of professionals rather than just one very overworked marketing specialist!
These realities are driving the need for companies to streamline the management and repurposing of all product, service and brand-related content. In response, vendors are beefing up their solutions with capabilities that allow organizations to more easily repurpose and distribute rich media, social media, foreign language support, wireless access, video, trigger surveys, games, webcasts and more.
Many Customer Content Management (CCM) solutions provide a wide variety of features, including support for mobile devices, workflow to handle content creation and distribution, rules engines for personalization, content analysis tools, and enterprise search tools that utilize taxonomies for categorization of metadata in order to locate content more easily.
KEY QUESTIONS THIS STUDY WILL ANSWER
With more than 30 vendors to choose from, what selection criteria are critical in making the right investment for Your organization? Some of the questions this research and market analysis will answer encompass end-user responses to:
- What goals should we set for Customer Content Management initiatives?
- How should we organize and which function or role should be primarily accountable for these programs?
- What are others in our industry realizing for ROI?
- How much should we invest given our size and industry?
- How does our organization stack up in regards to a Customer Content Management maturity level?
- What return on investment should we expect?
- How might we benefit from best practices or lessons learned from other organizations' effective?
For more information visit http://www.researchandmarkets.com/research/21c164/leveraging_content