DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6dbf05/south_africa_brand) has announced the addition of the "South Africa Brand Report: Consumers of Cough, Cold and Flu Remedies" report to their offering.
This comprehensive report examines the South African cough, cold and flu remedy segment: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts until 2014?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) of cough, cold and flu remedies? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the entire cough, cold and flu remedy segment (minimum category sample = 9513 consumers) in 2011, as well as a detailed segmentation by brand, namely: Advil CS; Alcophyllex; Benylin; Borstol; Chamberlain's; Corenza C; LCC; Lennon; Med-Lemon; Vicks; Woods.
It examines in detail the demographics, lifestyle, media consumption and cell phone and Internet usage of the cough, cold and flu remedy segment by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Companies Mentioned:
- Advil CS
- Alcophyllex
- Benylin
- Borstol
- Chamberlain's
- Corenza C
- LCC
- Lennon
- Med-Lemon
- Vicks
- Woods
For more information visit http://www.researchandmarkets.com/research/6dbf05/south_africa_brand