DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/104424/the_wirelessonly) has announced the addition of the "The Wireless-Only Future of Phone Service in Canada" report to their offering.
This 41-page c-Ahead Report including 29 tables and figures is based on independent analysis and research among more than 2,000 Canadians in 2009 and 2010.
The Report includes a five-year forecast of wireless-only households in Canada and the US and a comparative analysis of Canadian service offerings for mobile and fixed telephone service.
During 2010 the wireless wars have escalated to unprecedented levels and the widespread availability of unlimited voice calling mobile services is expected to put pressure like never before on the revenues generated by providers of fixed local phone service, both telco's and cableco's. Among the key questions are by how much and how fast will these revenue streams erode over the next months and year? And for mobile service providers, what is the potential upside from consumers looking go wireless-only?
LYA's research reveals that there are already over 4 million Canadians presently living in households that have disconnected their home phone service(s). While most are wireless-only, they also use other alternatives and our Report provides the split of mobile, VoIP, softphone (Skype) or combinations of these.
To develop your strategic marketing plans to react to this as a risk and/or capitalize on it as an opportunity, LYA's report includes the essential detailed market segmentation of households disconnecting or intending to disconnect. The Report includes key quantified information on the number of mobile subscribers by carrier that are already wireless-only and the number of lines at risk for fixed line providers - Bell, TELUS, Rogers, Videotron, etc. - based on their customers' plans to disconnect. LYA also provides a five year forecast of households disconnecting for Canada, compared to our forecast for the US, which is already well ahead of Canada in terms of % wireless households. Disconnections and intent to disconnect is segmented along key demographic lines as well as according to service supplier, fixed and mobile.
For more information visit http://www.researchandmarkets.com/research/104424/the_wirelessonly