DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/4aed36/digital_tv_north_a) has announced the addition of the "Digital TV North America" report to their offering.
Pay TV revenues in North America will fall by US$3 billion between 2010 and 2016. The Digital TV North America report estimates that the total in 2016 will be US$67.2 billion, but this is down from a high point of US$71.3 billion in 2009. TV ARPU is being forced down as cable operators and telcos convert their subscribers to dual-play or triple-play bundles, though blended [overall] ARPU is rising.
DTH became the largest pay TV earner in 2010, by overtaking cable's combined total. DTH [DBS] revenues will reach US$37.2 billion in 2016, up just over US$2 billion on the 2010 total. The number of pay DTH households will increase by 3.5 million between 2010 and 2016 to reach 39.8 million. However, DTH penetration will not change too much, settling at 29.2% by 2016.
Key Topics Covered:
Forecasts (2006-2016) contain the following detail for Canada and the US:
TV households
Digital cable subs
Analog cable subs
For more information visit http://www.researchandmarkets.com/research/4aed36/digital_tv_north_a