SAN FRANCISCO--(BUSINESS WIRE)--Symphony Advanced Media (SAM), a provider of cross-platform advertising effectiveness measurement analytics and consumer insights and a member of the Symphony Technology Group, has appointed Dr. Martin Lautman as a member of its advisory board.
“We are extremely pleased to have Dr. Lautman join our advisory board,” said SAM President and CEO Manish Bhatia. “We look forward to leveraging Marty’s track record of building successful marketing research organizations as we continue to innovate our cross-platform advertising measurement solutions.”
A 25-year veteran of the market research industry, Dr. Lautman is the former chairman and CEO of GfK Custom Research North America and senior managing director of ARBOR Research, the Philadelphia-based company he sold to GfK. Since leaving GfK, Dr. Lautman has been an active venture capital investor focusing on marketing research, marketing services and technology companies. He is currently the managing partner of Marketing Channels and a member of multiple public and private boards of directors and advisors.
In addition to his consulting work, Dr. Lautman has lectured on marketing, marketing research and advertising at Cornell University Hotel School and at Columbia University, and has taught entrepreneurial marketing strategy at the Wharton School. He received his BA in political science from Brooklyn College and his MS and PhD in mathematical psychology from Pennsylvania State University.
About Symphony Advanced Media
Symphony Advanced Media (SAM) enables clients to assess cross-platform advertising campaign performance, optimize channel strategies and drive increased target-consumer response. SAM’s solutions provide an integrated view of consumer media consumption, purchase behaviors and brand attitudes. SAM’s innovative analytic methods deliver rapid strategic insights on advertising performance across all media including online, TV, print and mobile and identify opportunities for improved marketing ROI. Clients include leading global brand advertisers in the media, automotive, financial services, pharmaceutical, consumer packaged goods and telecom industries. SAM is part of part of Symphony Technology Group (STG), the global leader in marketing intelligence whose portfolio of companies includes Symphony IRI, Impact RX, Teleca and EYC. Learn more about SAM at www.symphonyam.com.