NEW YORK--(BUSINESS WIRE)--ZEE TV, the # 1 South Asian Entertainment Network becomes the first South Asian TV channel in the Americas to launch in HD. ZEE TV will launch new HD service by the end of the first quarter.
The announcement was made today by Suresh Bala Iyer, CEO of Asia TV USA Ltd. Mr. Iyer said, “Once again the ZEE brand has taken on the role of a pioneer. It is a great honor for us to provide our loyal viewers their favorite programming in HD service, and also to become the first channel in the Americas to deliver high quality South Asian entertainment in HD.”
About Asia TV USA Ltd.
Asia TV USA Ltd. is a premier distributor of a wide variety of television, entertainment and media content in the United States across DTH, telco, satellite, broadband and cable platforms and offers viewers more than 300,000 hours of original, entertaining content. The company has become the leading provider of South Asian entertainment channels with television and film programming in a wide range of genres, including soap operas, costume/period dramas, reality shows, Bollywood movies, musicals, suspense, comedies, culinary, children's entertainment and lifestyle. The Asia TV USA Ltd. portfolio includes nine leading South Asian entertainment channels. The ZEE brand is the undisputed leader in the South Asian entertainment space in the U.S. with the largest number of channels by any South Asian broadcaster and the first to be Nielsen rated. These include ZEE TV, ZEE Cinema, Ten Cricket, Alpha ETC Punjabi, ZEE Business, Zing, ZEE Kanada, ZEE Marathi and ZEE Smile.
During the June 2010 Sweeps period, ZEE TV had more primetime viewers among all 18-34 Adults in the New York DMA than many of the leading American cable networks including: Lifetime, Oxygen, Style, BBC America, CNBC, CNN, HGTV, Univision, Travel Channel, WE tv and VH-1.
About ZEE TV
ZEE TV – the name that has become synonymous with unparalleled quality in entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, ZEE TV is committed to supporting the values and traditions that appeal to South Asians across the globe.
In July 1998, ZEE TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers. ZEE reaches over 500 million viewers in about 168 countries. As the undisputed leader in the market for over 12 years, ZEE TV has successfully evolved its content to meet the changing needs of the market across genres and languages. The network caters to a wide audience with a growing number of channels, including ZEE Cinema, Zing, ZEE Business, TEN Cricket, ZEE Marathi, ZEE Kannada and Alpha ETC Punjabi.