SAN FRANCISCO--(BUSINESS WIRE)--This year’s Super Bowl will be like no other for fans across the country looking to own a piece of Super Bowl XLVI. Delivery Agent, Inc., the leader in multi-channel commerce for the sports and entertainment industry, is working with client FMI, Inc., the exclusive operator of the NFL shop at the NFL Experience and Lucas Oil Stadium, along with Cablevision and Shazam to give consumers an easy way to shop Super Bowl XLVI on any device – from televisions, to mobile devices and the web during the game.
Cablevision’s nearly three million digital cable customers in the New York Metropolitan Area have a unique opportunity to shop for Super Bowl merchandise on its Market Showcase, iO TV Channel 602. Viewers have access to a range of merchandise including Super Bowl XLVI and New York Giants products typically available only to those in attendance at the Super Bowl at Lucas Oil Stadium in Indianapolis. Consumers can purchase Super Bowl products by pushing the select button from their remote control to request an immediate call from the NFL Experience Super Store’s customer service representative. Shortly following the crowning of the Super Bowl XLVI champions, the merchandise inventory will be updated to showcase the winning team.
Concurrently, consumers who use the Shazam App during the game will be served contextually relevant Super Bowl products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent’s mobile storefront and securely checkout using Delivery Agent’s TV Wallet™, the transaction engine used by media companies to process transactions across the web, mobile, tablet and ITV.
“Delivery Agent’s business is focused on driving commerce transactions tied to sports and entertainment programming for the leading media companies,” said Mike Fitzsimmons, Delivery Agent CEO. “We are thrilled to be making the Super Bowl a multi-platform shopping experience. With an estimated 45% of television households watching, we expect to see a large percentage engaging with a Delivery Agent Super Bowl shopping environment on one of the many accessible platforms we’re powering.”
“We are pleased to work with Delivery Agent to bring our customers a unique opportunity to engage directly with one of the biggest televised events of the year,” said Bradley Feldman, Cablevision’s vice president, video product management. “iO TV customers have the ability to purchase the same Super Bowl memorabilia available to fans attending the game, without having to leave the couch or miss a play through our Market Showcase.”
“We’re excited to work with Delivery Agent on one of televisions biggest sporting events this year, giving people who use Shazam a quick and easy way to buy NFL merchandise when they’re watching the Big Game,” said David Jones, Shazam’s EVP Marketing. “Whether people are fans of the Giants or Patriots, they can easily purchase products to show their support of their favorite team.”
Delivery Agent manages commerce for more than 40 global media partners and over 350 individual entertainment properties. The company’s multi-channel commerce platform, which includes a proprietary transaction engine and contextual serving capabilities, serves longtime clients including – NBC Universal, Twentieth Century Fox, CBS, Discovery Communications, UFC, A&E Television Networks, HBO, Showtime and more. To date, Delivery Agent has processed millions of entertainment and sports commerce transactions across traditional web, social, mobile and connected television.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and telecommunications companies. Its cable television operations provide a full suite of advanced communications services that include iO TV® digital television, Optimum Online® high-speed Internet, and Optimum Voice® digital voice, all over state-of-the-art cable systems that pass nearly 6 million households and businesses across the New York tri-state area and throughout four Western states. Cablevision’s telecommunications properties also include its Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper, and amNewYork, the nation's most widely circulated free daily serving New York City. The company also owns and operates Clearview Cinemas throughout the New York tri-state area including the famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events. Additional information about Cablevision is available on the Web at www.cablevision.com.