IRVINE, Calif.--(BUSINESS WIRE)--Today, WiseWindow announced a strategic relationship with Reuters.com, the Web’s leading source of intelligent information for business professionals, to power a real-time sentiment index called Social Pulse that ranks the country’s top publicly-traded companies across six sectors—technology, finance, healthcare, industrial, energy and cyclicals, which rely heavily on business cycles and economic conditions. The index combines the volume and sentiment of a company’s mass online opinions to show how sentiment is shifting in relation to its stock price percentage change.
WiseWindow’s Mass Opinion Business Intelligence™ (MOBI) continuously measures and analyzes millions of online conversations to generate a consumer sentiment score assigned to each company in the index. Updated hourly, the index captures the relative placement of each company based on consumers’ ongoing perceptions; it has also proven to be a leading indicator of corporate revenue and stock performance.
“In addition to common financial indicators such as stock price, investors are increasingly finding value in opinion sentiment since it’s a reliable leading indicator of financial performance,” explained Marshall Toplansky, President of WiseWindow. “In essence, this index creates a company performance index that analysts can use and monitor in real time for their corporate evaluations.”
“We realize the growing influence of social media on businesses today and the need for this impact to be measured,” added Alex Leo, Director of News Product, Reuters Digital at Thomson Reuters. “WiseWindow allows us to track this metric in our index in real time, providing a holistic view of sentiment toward a company.”
Additional companies will be added to the index throughout the year. The initial 300 includes companies such as Groupon, General Motors, Johnson & Johnson and Nike.
About WiseWindow
The brainchild of some of the industry’s leading thinkers on cloud computing and market research, WiseWindow – a syndicated data provider, has patented technology that for the first time allows businesses to predict and measure consumer purchasing and behavioral intent around brands, products, and companies in real-time. Mass Opinion Business Intelligence™ (MOBI) analyzes and classifies the billions of comments made online and distills the information into a pre-defined, structured database. Through a combination of web crawling, artificial intelligence, advanced probabilistic engine and natural language software, MOBI gathers data automatically and continuously in real-time; provides a competitive outlook, allows businesses to discover information they weren’t even looking for. For more information, visit www.wisewindow.com.