DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/3d3ddd/global_enterprise) has announced the addition of the "Global Enterprise 2.0 Technologies Market 2010-2014" report to their offering.
TechNavio's analysts forecast the Global Enterprise 2.0 Technologies market to grow at a CAGR of 22.7 percent over the period 2010-2014. One of the key factors contributing to this market growth is the need to improve marketing activities. The Global Enterprise 2.0 Technologies market has also been witnessing developing mobile enterprise 2.0 technologies. However, data security on social tools could pose a challenge to the growth of this market.
TechNavio's report, the Global Enterprise 2.0 Technologies Market 2010-2014, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report also includes a discussion of the vendors operating in this market.
Key vendors Mentioned:
- IBM Corp.
- Microsoft Corp.
- Cisco Systems Inc.
Commenting on the report, an analyst from TechNavio's Enterprise Applications team said, Increasing focus on mobile enterprise applications is one of the emerging trends in the market. Mobile enterprise 2.0 technologies improve organizations' connectivity, communication among stakeholders, and operational efficiency. Several organizations have begun to adopt mobile 2.0 technologies, and the Enterprise Mobile Application 2.0 market is expected to see rapid growth in the period 2010-2014.
According to the report, the need to improve marketing activities in a cost-effective manner is one of the major drivers to the market. Enterprise 2.0 technologies help organizations improve their marketing activities by understanding the degree of customer satisfaction. Also enterprise 2.0 technologies help organizations identify successful products and innovations among customers in a cost-effective manner.
The report also discusses that the security of data on social tools is a major challenges to the growth of the market.
For more information visit http://www.researchandmarkets.com/research/3d3ddd/global_enterprise