NEW YORK & LONDON & CHENNAI, India--(BUSINESS WIRE)--Group FMG today announced the launch of a specialized mobile digital marketing service.
This entry into a high-growth market will help businesses and consumers design, develop and deliver rich interactive mobile solutions, apps and games across all mobile operating systems and devices including smartphones and tablets.
Group FMG’s Mobile Solutions technical team works closely with its creative and production counterparts, to manage the design and usability across the platforms by leveraging the native capabilities of the access device rather than adopting a ‘lowest common denominator’ approach. Group FMG is focused on optimizing user experience and the app development lifecycle, minimizing duplication of code and time to deploy – providing clients the best value for money in addition to security, IT management and compliance features.
Whether building relatively simple information delivery apps or sophisticated brand based games, Group FMG works with clients to manage and implement the entire app development process from conceptualization to certification and placement in the appropriate app marketplace.
“Group FMG’s core proposition is guiding brands through change. Mobile devices have fueled much of this change, from simply accessing content to mobile commerce through social media. Our foray into mobile solutions is an exciting and necessary addition to our existing solutions portfolio”, said Dilip Keshu, Global CEO of Group FMG, based in New York.
"As smartphone, tablets and mobile devices are changing the consumer landscape, more enterprises are rapidly adopting mobile solutions to engage their customers and employees. At Group FMG, we strive to bring cutting-edge marketing solutions that combine creativity and technology innovation to serve our customers’ business requirements", said Aditya Sharma, Co- Founder and Chief Business Development Officer at Group FMG, based in Bangalore.
"An app should not be a replica of a website. We design apps from the ground up to deliver outcomes optimized for the device on which they are used. Our technology allows our clients to quickly deploy highly functional, user-friendly and sophisticated apps on mobile devices effectively and economically. This gives them an enormous edge over their competitors both in innovation and time to market", said Ravi Ramamrutham, Head of Mobile Solutions at Group FMG, based in London.
About Group FMG
Group FMG is a global provider of high impact marketing & media solutions; a new-age agency of record that integrates creative design, production services and commerce enablement. Group FMG is also focused on delivering digital transformation that fulfills marketing ROI imperatives and in building strategic long-term client relationships. Group FMG is headquartered in New York, with offices in London, Bangalore and Chennai.
Group FMG is uniquely placed to drive marketing results across industry sectors and channels through effective, accelerated cross platform solutions. Group FMG offers a range of solutions, from specialty point services to fully integrated solutions and outcome based services that seamlessly integrate several niche offerings like creative services, compelling rich media content, print & graphics production & innovative e-commerce initiatives.
Group FMG has delivered successful, award-winning, world class marketing campaigns and media production services across various platforms including: print, mobile, tablets, interactive magazines, e-books, catalogues, e-commerce solutions, digital shop fronts, portals, websites, videos and loyalty programs. Global 1000 clients include, Sears, Staples, Pepsi, Boots, Harrods, Boden, Disney, Reader’s Digest, Penguin, Harper Collins, BBC, Haymarket, AMI,IBM, Yahoo!, Microsoft, Sony, Sandals.
Group FMG is funded by India Value Fund Advisors (IVFA), a leading private equity fund, and Zodius Capital, a growth capital and build-out company.
The management comprises of an international team of entrepreneurial leaders with deep experience of creating large global businesses.