LONDON & SAN FRANCISCO--(BUSINESS WIRE)--Upstream, the global marketing technology and solutions provider, has appointed Richard M Marshall as Vice President (VP) of Technology and Engineering to support its expanding product portfolio and the business’ growth within the booming mobile and digital marketing space.
Bringing his vast experience as an inventor and senior technologist to Upstream, Marshall is responsible for scaling the company’s engineering and infrastructure teams to meet the rapidly growing needs of a demanding, global customer base. This includes the adoption of best development practices to ensure absolute quality, as well as migrating to new techniques such as cloud computing. Together, coupled with engineering excellence, these address the need to respond rapidly and creatively to new customer projects.
Marshall, who holds a PhD in Computer Science from the University of Edinburgh, joins Upstream from his role at Reed Exhibitions where he held the position of Global Mobile Product Manager. During his tenure at Reed Exhibitions, Marshall was responsible for its new mobile platform, delivering mobile apps for all key platforms to support several hundred tradeshows and conferences globally.
A self-confessed serial software entrepreneur, Marshall has founded four technology companies, the most recent being Rapid Mobile Media where as CEO he led the creation of innovative mobile solutions and technology. Here Marshall also took on the responsibility of CTO, providing the company’s technical vision, while maintaining hands-on practical experience in mobile development. At Rapid Mobile, Marshall authored six patents covering mobile and marketing technologies.
Marshall’s IT career started at European Silicon Structures Ltd and has progressed to include an impressive range of roles covering all phases of product development, from initial concept through implementation, sales, product management and marketing. Of particular note was his role in creating and promoting DOORS, the world standard for requirements management now part of the IBM Rational portfolio.
Marshall is also an inventor of software technology and has lectured, written papers, articles and reports over many years. His leadership roles include CEO and CTO and he has had extensive success in raising capital from angel and institutional investors.
“We’re very pleased to welcome Richard to the team, given his expertise and proven excellence in creating new technology and bringing it successfully to market,” said Alex Vratskides, CEO of Upstream. “We’re continually researching product and service innovations to deliver our clients’ marketing campaigns and Richard’s technical expertise and senior industry insight will help us deliver the most cutting-edge solutions for our customers.”
Richard M Marshall added, “Marketing opportunities in the mobile and digital sectors have yet to be fully exploited, so there is no better time to get involved. Upstream is a leader in its field, offering customers uniquely intelligent, tailored and scalable solutions that actually drive response and revenues. I’m delighted to be joining and, with my experience as an inventor of software technology, I look forward to adding value to Upstream’s already strong product portfolio and technology team. I especially look forward to increasing the economic benefit of digital media campaigns with simple, elegant engineering.”
- ENDS -
About Upstream
Upstream is one of the largest marketing technology and solutions providers in the world and a pioneer and innovator in the industry. For further information, go to www.upstreamsystems.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50134991&lang=en