NOKOMIS, Fla.--(BUSINESS WIRE)--Social media will play a key role in Rainbow Coral Corp.’s (OTCBB:RBCC) global marketing initiative for the Nano3D Bio-Assembler system.
For an emerging biotech company such as RBCC, social media platforms offer unique and valuable promotional opportunities. Platforms such as Facebook, Twitter, LinkedIn and others remain largely untapped by biotechnology marketers despite their increasing usage by scientists, researchers and physicians.
“Social media marketing will give us the opportunity to enhance the visibility of products such as the Bio-Assembler and bring them directly to mainstream researchers,” said RBCC CEO Patrick Brown.
Social media will also be useful to the company’s plans to target potential buyers in developing economies where research dollars are scarcer than in the U.S. Thanks to the global reach of social media, promoting the Bio-Assembler in China, Brazil, India and Russia can be accomplished more easily and affordably.
“We’re a company based on innovation, and we intend to fully embrace the marketing innovations presented by social networking,” Brown said.
For more information on Rainbow BioSciences, RBCC’s biotechnology division, please visit www.rainbowbiosciences.com/investors.
Rainbow BioSciences will develop new medical and research technology innovations to compete alongside companies such as Cell Therapeutics, Inc. (NASDAQ: CTIC), Abbott Laboratories (NYSE: ABT) Affymax, Inc. (NASDAQ: AFFY), and Celgene Corp. (NASDAQ: CELG).
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About Rainbow BioSciences
Rainbow BioSciences is a division of Rainbow Coral Corp. (OTCBB: RBCC). The company continually seeks out new partnerships with biotechnology developers to deliver profitable new medical technologies and innovations. For more information on our growth-oriented business initiatives, please visit our website at [www.RainbowBioSciences.com]. For investment information and performance data on the company, please visit www.RainbowBioSciences.com/investors.
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