ATLANTA--(BUSINESS WIRE)--Jaipur Rugs today announces the decision to use Atlanta PR firm Write2Market for a long-term industry leadership public relations campaign.
Jaipur Rugs is a celebrated artisan rug manufacturer that uses ancient techniques of master tribal weavers to create designs for a discerning clientele that includes top designers, architects, and boutique retailers across the United States.
Jaipur has pioneered raising the standard of living, education and income for its 40,000 weavers in rural environments, primarily in India. The company was recently recognized by Ernst & Young for innovation and exemplary levels of both professional and entrepreneurial leadership.
“Jaipur Rugs is an industry leader not only on the merit of the quality of their products,” says Write2Market CEO Lisa Calhoun, “but also the quality of the care they give customers and their own employees. The ‘rug business’ is an old one and Jaipur is on the front lines of reinventing both the style and the substance of the industry with modern and fresh approaches.”
“We are pleased to bring Write2Market on board to assist our marketing team with timely outreach,” says Asha Chadhaury, CEO of Jaipur Rugs North America. “The agency’s expertise will allow us to supplement the work of our global teams in social media, video, and traditional media as we grow.”
Write2Market will utilize its proprietary methodology, Triple A Industry Leadership, to focus on and measure the impact of awards, access, and awareness opportunities for Jaipur.
About Write2Market
Write2Market is an Atlanta public relations agency making its reputation by creating recognizable industry leadership for B2B clients, particularly in technology PR, healthcare PR and energy PR. Empowered by our proprietary Triple A industry leadership methodology, we help companies get the national recognition they deserve through measurable successes with traditional and new media. Are you an unrecognized industry leader? See if our approach is right for you at http://www.write2market.com.
About Jaipur
Jaipur provides thoughtfully crafted lifestyle-driven products that are beautiful, comfortable and socially responsible. Based in Atlanta with distribution across North America, we offer a growing spectrum of offerings ranging from traditional to contemporary, sophisticated hand-knotted to whimsical outdoor. Industry leaders in color and design, we offer fashion-forward options that blend effortlessly with products for all of today's unique lifestyles and aesthetics.www.jaipurrugs.com