NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Dick Bromley, who played a key role in Business Wire's emergence as one of Europe's leading commercial news services during a decade of explosive growth, will relocate to the United States to become group vice president, Northern California, Pacific Northwest, and Asia Pacific region, Gregg Castano, company president, announced today.
Bromley will be based in San Francisco, Business Wire's co-headquarters city (along with New York). He will report to Ken Bouton, senior vice president, global sales.
Working closely with Rudi DeCeuster, Business Wire's senior director of European Business Development, Bromley helped put Business Wire on the map in the United Kingdom and Continental Europe, managing Business Wire's fast-growing offices in London, Paris and Frankfurt. During his tenure, Business Wire was sanctioned as a regulatory disclosure service in the UK and France, in addition to meeting disclosure requirements in other major European markets. The European offices quickly blossomed, often registering annual double-digit sales gains as Europe quickly ranked among Business Wire's best performing regions. Most recently, Bromley's portfolio was expanded to include Business Wire's growing presence in the Middle East and Africa.
In his new role, Bromley will oversee Business Wire's offices in San Francisco, Silicon Valley, Sacramento and Seattle, in addition to Tokyo and Sydney.
Bromley joined Business Wire in 2001 as UK sales manager, and was elevated to the role of European sales director in 2006. He was promoted to vice president, Europe in 2008, and group vice president for the EMEA region in 2011.
"We are delighted that Dick has agreed to lead our strong sales team in Northern California and the Pacific Rim," said Castano. "San Francisco is where Business Wire got its start 50 years ago. Business Wire's growth into one of the world's leading news wires parallels the rapid rise of neighboring Silicon Valley as a major global business and technology hub. Dick will reinforce Business Wire's important role in helping Northern California's corporate community reach out to consumers, media, investors, and other important audiences."
"Dick's extensive experience working with Europe's leading high-tech companies will serve him well in his new role," added Bouton. "His knowledge of social media and other emerging platforms will resonate strongly with both clients and prospects in this important market."
Dick is joined by his wife, Louiza, and their children, Joshua and Francesca, in moving to the Bay Area.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrated its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.
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