PARIS--(BUSINESS WIRE)--Cegedim Relationship Management, the world’s leading provider of Life Sciences-specific customer relationship management (CRM) solutions, today announced that C.G. Papaloisou Ltd. has implemented Cegedim Relationship Management’s revolutionary Mobile Intelligence™ for iPad™ via its flexible SaaS model, and OneKey™, the most comprehensive healthcare professional data source, for their primary and specialty commercial teams. C.G. Papaloisou Ltd. is based in Cyprus, and focuses on the importation and marketing of medicines meeting important medical needs in many therapeutic areas, including cardiology, oncology, gastroenterology, psychiatry, pneumonology, neurology and dermatology.
Increasing Sales Team’s Efficiency and Maximizing Stakeholder
Interaction Time
Inherently, Life Sciences commercial teams are
always on the road interacting with their stakeholders. Consequently,
they need proven mobility tools that are intuitive, fast and that
enhance interactions with healthcare professionals.
Mobile Intelligence for iPad, a fully functional CRM solution specifically designed for the Life Sciences, is a breakthrough productivity tool for Bio-Pharmaceutical commercial teams. Mobile Intelligence is fast, flexible and a very adaptable solution that offers quick deployment time, rapid enablement or disablement of functionality, and system personalization to meet each company’s specific needs through its advanced configuration tools.
Leveraging Mobile Intelligence’s seamless connectivity to Cegedim Relationship Management’s OneKey database enabled Papaloisou to address their biggest pain points of maintaining a centralized database of clients, and effectively improving targeting and segmentation processes. In addition, Mobile Intelligence’s robust functionality enables them to improve sample management and tracking.
“We objectively chose Mobile Intelligence for iPad for the intuitiveness of its Graphical User Interface (GUI), the system’s expansive functionality and its proven sample management capabilities,” said Pantis Papaloizou, Managing Director of C.G. Papaloisou Ltd. “In addition, Cegedim Relationship Management solved our issues of connecting to the most comprehensive healthcare professional database, accessing a single view of doctor profiles, call planning, call history, and most efficient call reporting. Best of all, it’s delivered through a breakthrough device that drives better interactions.”
“We understand that companies chose our CRM because it can optimize the performance of their commercial teams,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Our unique team of Life Sciences industry experts, coupled with our vast experience in the market, aided us in addressing their concerns and positioning them for increased growth and performance in the new era of Life Sciences.”
| About Cegedim Relationship Management: |
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
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About Cegedim: |
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com. |
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