BERLIN--(BUSINESS WIRE)--Eye tracking experts are impressed by the new glasses-type gaze tracking device by SensoMotoric Instruments (SMI) launched just three months ago. Usability and market research professionals as well as academic researchers already deployed the SMI Eye Tracking Glasses studying an impressive range of applications. Among the first applications is interaction with mobile devices, in-store shopper behaviour, package and shelf design, hand-eye coordination in pro-sports like Baseball, and drivers’ attention to name just a few. Ease of use, tracking quality in indoor and outdoor settings and HD scene video of the SMI Eye Tracking Glasses convinced early adopters in practical use.
Manuela Lackus, Salzburg University of Applied Sciences: „With the new Eye Tracking Glasses, SMI has literally created an “Object of Desire”. The simplified yet precise calibration and the significantly more tolerant tracking capabilities of the SMI Eye Tracking Glasses have drastically simplified collection of more reliable data in mobile settings.”
SMI presented the SMI Eye Tracking Glasses in a user oriented series of hands-on events in European, Asian and US cities. The events were geared to provide a concrete insight to interested parties into how the SMI Eye Tracking Glasses can be used in various use cases. Says Dr. Uwe Zehl, University of Leipzig: “For researchers already working with eye tracking systems, the SMI event was a good opportunity to exchange ideas and to contribute their experiences to the discussion. I would appreciate if this series of events continued.” And Prof. Annika Melinder, University of Oslo: “We are considering the SMI Eye Tracking Glasses a very good solution for our studies on cognitive development. The SMI roadshow event was a very good opportunity to do some hands-on testing as for example the quality of tracking over varying distances is an important aspect for a mobile eye tracking device.” Based on numerous responses like this one, SMI will continue and intensify the series of hands-on events in 2012.
The feedback from eye tracking studies with early customers is underpinning the strong points of the SMI Eye Tracking Glasses: Level of scene details that can be analyzed; fast 1-point calibration which makes real-world studies of visual perception easy and efficient; outdoor use with insertable sun glasses, especially designed to ensure tracking performance even in full sunlight. Some early user statements include:
Diego Mendes, Bentley University, USA: “We used the SMI Eye Tracking Glasses to analyze student preferences for digital versus paper textbooks. The device is very easy to setup and delivers a precise view of how things work on the iPad screen.”
Melanie Hitz, HIPP Germany: “ SMI`s glasses produce valuable information on shoppers’ visual search which help us to base our decision for the most effective shelf design on objective data.”
“The feedback we are getting for the SMI Eye Tracking Glasses is overwhelming. After only three months this product is our most successful product launch ever.” says Christian Villwock, Director of SMI’s Eye and Gaze Tracking Systems business. “We are convinced that the SMI Eye Tracking Glasses will dramatically change the way how people use mobile eye trackers, in what applications mobile eye trackers can add significant value, and who will use mobile eye trackers. The ease of use and the data quality allows so much more than any solution before.”
More about SensoMotoric Instruments GmbH: www.smivision.com/company