SANTA ANA, Calif.--(BUSINESS WIRE)--SRS Labs, Inc. (NASDAQ: SRSL), the industry leader in surround sound, audio enhancement, and voice post-processing technologies, announced today that it has signed an expanded licensing agreement with Westinghouse Digital to provide the American LCD TV company with an extended portfolio of SRS® audio enhancement technologies for their 2012 LED TV line, including SRS TruSurround HD™, TruSurround XT™ and TruVolume®.
“We are very excited to be expanding our partnership with Westinghouse Digital to provide them with an even larger selection of our IP over the next few years,” Allen H. Gharapetian, Senior Vice President of Marketing, SRS Labs. “Westinghouse Digital clearly views audio performance as a significant differentiating feature against competitors as well as one of the key decision-making criteria by customers when shopping for TVs. More importantly, they acknowledge the role great audio plays in impressing their customers right out of the box by delivering an uncompromised and complete entertainment experience and we are very happy to help them fulfill that goal brilliantly.”
When it comes to audio performance, new slim designs for flat-panel TVs, soundbars, notebooks, media tablets and smartphones often leave little room for built-in high performance speakers. By utilizing SRS’ patented audio solutions and working with SRS Labs’ engineering team, who custom tune each make and model, consumer electronics manufacturers can be confident that their products will deliver the highest quality, most immersive and natural sounding audio experience possible.
“Westinghouse Digital is dedicated to designing products that are not only affordable, but feature some of the industry’s most advanced technologies,” said John Araki, SVP Product Development at Westinghouse Digital. “To be successful in today’s competitive TV market, it is critical to pay attention to what features consumers are asking for and, at Westinghouse, we believe that most customers look for both top quality video and audio performance when comparing features amongst different TV brands. Accordingly, both our marketing and engineering teams unanimously turned to SRS Labs, the industry’s most popular provider of high-performance audio technologies, in order to make sure our TVs meet or beat consumers’ expectations when it comes to great audio.”
The 2012 lineup of Westinghouse LED TVs can be found at various retailers throughout the United States. For more information about this announcement, SRS or our technologies, please contact us at pr@srslabs.com or visit us on Facebook, Twitter and YouTube.
About SRS Labs, Inc.
SRS Labs’ company description and important cautions regarding forward-looking statements made in this release is available at www.srslabs.com/boilerplate.
About Westinghouse Digital
Westinghouse Digital is one of the leading LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LED and LCD displays for the consumer market, that deliver the latest digital content for the ultimate viewing experience. Westinghouse Digital’s award-winning consumer HDTV lineup includes a complete family of 720p and 1080p eco-friendly LED and LCD HDTVs in a wide range of sizes and formats. Westinghouse Digital has made a strong commitment to producing eco-friendly, energy-saving displays with their Greenvue and LED product lines which have earned the Energy Star for meeting Federal energy efficiency standards and also meet California Energy Commission (CEC) Tier 1 & 2 standards. For more information, please visit www.westinghousedigital.com.