Local Corporation Expands Exact Match™ Local Business Solutions

Exact Match Mobile ID Offers Mobile Optimized Website

IRVINE, Calif.--()--Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that it has expanded its suite of local business solutions to include Exact Match Mobile ID. The company also launched additional features within its Exact Match local business solutions, including customer testimonials and photo capabilities.

Exact Match Mobile ID offers local businesses a version of their existing website that is optimized for mobile devices, featuring one-click contact information, driving directions, social sharing features, QR code capabilities and more. The new service allows businesses to optimize their current website for mobile viewing and more effectively reach and engage with highly targeted consumers when they are searching from their mobile phone or device.

“We are pleased to be launching yet another product to help local businesses engage more effectively with targeted consumers to drive in-store sales and make their mobile presence more user friendly,” said Lori Chavez, vice president, marketing, Local Corporation. “Consumers are using their mobile devices to search for local products and services more than ever before. Industry experts estimate that half of mobile search queries have a local intent and 88 percent of those who look for local information on their smartphones take action within a day.”1

In October, Local Corporation successfully launched its Exact Match local business solution suite. For more information on Exact Match local business solutions, please visit: http://exactmatch.local.com/advertise-with-us/.

About Local Corporation

Local Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 25 million consumers each month on the flagship Local.com website, more than 1,000 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 70,000 retail locations nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Forward Looking Statements

This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results; our ability to adapt our business following the shifts in our monetization partners; our ability to monetize the Local.com domain, including at a profit; our ability to retain monetization partners for the Local.com domain and other web properties under our management that allows us to operate profitably; our ability to develop, market and operate our local-search technologies; our ability to market the Local.com domain as a destination for consumers seeking local-search results; our ability to grow our business by enhancing our local-search services, including through businesses we acquire; the future performance of our OCTANE360 business; the integration and future performance of our Spreebird daily deals business, including the recently acquired Screamin Daily Deals business, our Krillion business and our Rovion business, as well as any other businesses we may acquire; our ability to successfully expand our Spreebird business into new markets, including through acquisitions; the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate; difficulties executing integration strategies or achieving planned synergies; the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated; our ability to successfully expand our sales channels for new and existing products and services; our ability to increase the number of businesses that purchase our advertising products; our ability to expand our advertiser and distribution networks; our ability to integrate and effectively utilize our acquisitions' technologies; our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure; as well as our dependence on major advertisers, competitive factors and pricing pressures; changes in legal and regulatory requirements; and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

1http://www.mobilecommercedaily.com/2011/10/27/webinar-on-oct-27-with-jaguar-what-retailers-can-learn-from-the-intersection-of-hyperlocal-advertising-and-the-auto-sector

Contacts

Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com

Contacts

Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com