LONG BEACH, Calif.--(BUSINESS WIRE)--Deal A Day Group Corp. (the “Company” or “DADG”) (Pink Sheets: DEEL) announces its first foray in the social media arena with the launch of the retail service Ride The Deal (www.ridethedeal.com). This is the Company’s first product offering to be launched in the daily deal space made popular by companies like Groupon and Living Social. By utilizing the power of the web and social media, players in this market space have driven unprecedented growth in the past two years.
Ride The Deal intends to focus on local markets by promoting merchants and their businesses to the local community. Ride The Deal plans to enhance the relationship between merchants and their patrons creating new long-term business within the community. Our initial product launch will be in DADG’s hometown of Long Beach, California. Eventually we plan to deploy this strategy in multiple cities targeting the underserved and outlying metropolitan areas for 2012 and beyond.
Utilizing a divisional concept, the Company is currently developing other products such as synergistic promotional services, software platforms and mobile applications to enhance their service offerings and exploit profitable opportunities in this market space.
About Deal a Day Group Corp.
The Company was founded in the wake of the massive growth and evolution of the multi-billion dollar daily deal market space. Headquartered in Long Beach, California, DADG’s various business units focus on the Daily Deals/Group buying arena with products and services being developed for the print media, software and applications development arenas. Additional information about the Company is available at www.dealadaygroup.com.