DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/b51eba/assessment_of_the) has announced the addition of the "Assessment of the Indian MVAS Industry" report to their offering.
The Indian MVAS industry is witnessing rapid growth and evolution, wherein leading players are moving up the value chain and creating platforms to leverage the existing content aggregation and commercial model. With declining Average Revenue Per User (ARPUs) and the saturation telecom markets, it has become imperative for players to explore innovative MVAS revenue avenues.
The industry's growth is driven by factors such as increasing affordability, rising convergence of content and entertainment and growing need for mobile entertainment & social networking. While battling with challenges including revue sharing and high content costs, the MVAS segment is encouraged by the launch of 3G services. These services are expected to enable MVAS players in providing higher volume of existing services and innovative data related services to the consumers.
Key Features:
The report titled "Assessment of the Indian MVAS Industry" highlights key trends and developments emerging in the Indian MVAS industry. It analyses the challenges being faced by the industry that can hamper its future growth. The report also studies the impact of the 3G launch on the future landscape of the Indian MVAS segment. A detailed study of key players in the market has also been presented.
Topics Covered:
- Overview: Global Mobile VAS Industry
- India MVAS Industry
- Analysing the Value Chain and Revenue Model
- 3G: Driving the Indian MVAS Segment
- Emerging Opportunities
- Barriers to Growth
- Competitive Landscape
- Conclusion
- Research Methodology
Companies Mentioned:
- Hungama Mobile
- One97
- OnMobile
- Comviva
- Mauj
- IMImobile
For more information visit http://www.researchandmarkets.com/research/b51eba/assessment_of_the