IRVINE, Calif.--(BUSINESS WIRE)--Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that the company is powering the online local business directory for NH.com, which has helped to increase traffic for its directory site more than 60 percent from January 2011 to October 2011.
“We are extremely pleased with the performance of Local Corporation’s local business directory platform and the value that it provides,” said Shana Hoch, vice president, digital media, NH.com. “Our directory page views have increased more than 60 percent this year alone and we have experienced significant and steady traffic growth since we implemented the Local Connect directory platform several years ago. We have also seen additional traffic and monetization since the deployment of their new user interface.”
NH.com features Local Corporation’s private label directory platform, Local Connect, throughout its flagship property, including prominent placement on its home page. The company has also implemented “popular searches” links, as well as social sharing tools as part of the directory.
“Our local business directory platform is a valuable tool that allows publishers to capture additional traffic on their web properties through effective SEO practices, generating new revenue without any additional cost,” said Rob Luskey, vice president business development, Local Corporation. “Local Connect also enables regional media publishers to add fresh local business content to their sites by offering relevant tools for their advertisers. We are happy to be partnering with NH.com in their efforts to grow their traffic and revenue, while efficiently connecting businesses and consumers locally.”
Earlier this year, Local Corporation launched an updated user interface for Local Connect, which incorporates new features, including a new home page design, customized templates, enhanced maps and more.
NH.com is one of New Hampshire’s premier online destinations, serving New Hampshire residents, visitors and newcomers with information about what to do, where to stay and where to eat in New Hampshire. NH.com is part of The Telegraph Publishing Company, which produces a daily newspaper for Nashua and Southern New Hampshire. NH.com Network Partners include New Hampshire Magazine, New Hampshire Business Review, Parenting New Hampshire, TheLobbyNH.com, NHEvents.com, NHDailyDeal.com, NHGiftCards.com and the Cabinet Press weekly newspaper publications.
Local Corporation’s leading regional media publisher network powers more than 1,000 regional media sites, which also serve more than 8,000 subscription advertisers throughout the U.S.
About Local Corporation
Local Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 25 million consumers each month on the flagship Local.com website, more than 1,000 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 70,000 retail locations nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.
Local Corporation is a registered trade name of Local.com Corporation.
Forward Looking Statements
This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, our advertising partners paying less RPC and revenues to us for our search results; our ability to adapt our business following the shifts in our monetization partners; our ability to monetize the Local.com domain, including at a profit; our ability to retain monetization partners for the Local.com domain and other web properties under our management that allows us to operate profitably; our ability to develop, market and operate our local-search technologies; our ability to market the Local.com domain as a destination for consumers seeking local-search results; our ability to grow our business by enhancing our local-search services, including through businesses we acquire; the future performance of our OCTANE360 business; the integration and future performance of our Spreebird daily deals business, including the recently acquired Screamin Daily Deals business, our Krillion business and our Rovion business, as well as any other businesses we may acquire; our ability to successfully expand our Spreebird business into new markets, including through acquisitions; the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate; difficulties executing integration strategies or achieving planned synergies; the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated; our ability to successfully expand our sales channels for new and existing products and services; our ability to increase the number of businesses that purchase our advertising products; our ability to expand our advertiser and distribution networks; our ability to integrate and effectively utilize our acquisitions' technologies; our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure; as well as our dependence on major advertisers, competitive factors and pricing pressures; changes in legal and regulatory requirements; and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.
Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.